Project Proposal

Project Proposal.Docx
LETTER OF TRANSMITTAL
20 April, 2012
Biva kabir
Professor
Department of Management Studies
University of Dhaka
Subject: Letter regarding submission of research proposal on “new notebook launching of WALTON”
Dear Sir,
It’s a great pleasure for us to have the opportunity to submit a research proposal titled “proposal for new notebook launching of WALTON” which had been a great experience for us to work with field survey and research of focused market for this new product. We tried utmost to make & let it look like a professional one. Any shortcomings are expected to have a kind view for our encouragement.
Thank you for your sincere & honest try to let us make easy & get familiar with proposal submission for conducting research in favour of this renowned company.
Our efforts will be valued, if this term paper can serve for what it’s been meant for & our assistance will be there for any queries.
Sincerely yours,
Students of Group - DARKSPY
MBA 13th Batch
Strategic and International Management
Department of Management Studies,
University of Dhaka
Executive summary:
This research proposal has been done by DARKSPY members on the favor of WALTON Hi-tech industries ltd. which is going to launching notebook computer in the markets. Walton focused particular market segment basically, college and university students and their families to market that notebook computer. Our group has come to know about the advertisement of WALTON about submitting research proposal for launching notebook.
However, we made up mind to prepare a research proposal on behalf of the WALTON. This research proposal was the partial requirement of the course of BUSINESS RESEARCH as it is huge required to gain practical knowledge about the specifications of different research proposal.
Walton has given their problems about changing customers’ acceptance and specification compared to their proposed notebook. They also provide definite time line and

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