Project on Tvs
TABLE OF CONTENT…
1. Introduction.
2. Company profile. * Mission * Vision * Organization structure * Product mix * Achievements
3. Industry profile.
4. Theoretical back drop.
4. Swot analysis of the company.
5. Marketing 4p’s. * Product * Price * Place * Promotion
6. conclusion.
S.G.T COLLEGE
PAGE NO:-1 INTRODUCTION…
Marketing is a major role in the sub sense of company concern marketing activity act as a bridge between the seller and a consumer.Marketing is a disting and unique function of business any organization in which marketing is either absent or incidental is not a business and should never be seen as if it were our marketing as assumed much importance in present date.Business world the question is often asked whether marketing is relevant to a developing country and tending towards the develop because of spuct in marketing world.
TVS Motor Company is a part of Sundaram Clayton group in TVS group of companies and was founded by T.V. SUNDARAM LYENGAR in 1911. TVS Motor company the main flag ship company of Sundaram Clayton group.TV Sundaram lyengar and sons limited (TVS) manufactures almost all kinds of automative components, two wheelers and a few other industrial products. They are also into the financial services sector.
S.G.T COLLEGE
PAGE NO:-2
In 1979 Sundaram-Clayton limited (SCL) started moped division to 1982 SCL established joint venture with Suzuki motor corporation but later in 2001 snapped ties with Suzuki to become independent. In 1994 the company entered the market segment of scooter with the introduction of scooty 25 and later in 2000 the first 4 stroke motorcycle was launched with
1. Introduction.
2. Company profile. * Mission * Vision * Organization structure * Product mix * Achievements
3. Industry profile.
4. Theoretical back drop.
4. Swot analysis of the company.
5. Marketing 4p’s. * Product * Price * Place * Promotion
6. conclusion.
S.G.T COLLEGE
PAGE NO:-1 INTRODUCTION…
Marketing is a major role in the sub sense of company concern marketing activity act as a bridge between the seller and a consumer.Marketing is a disting and unique function of business any organization in which marketing is either absent or incidental is not a business and should never be seen as if it were our marketing as assumed much importance in present date.Business world the question is often asked whether marketing is relevant to a developing country and tending towards the develop because of spuct in marketing world.
TVS Motor Company is a part of Sundaram Clayton group in TVS group of companies and was founded by T.V. SUNDARAM LYENGAR in 1911. TVS Motor company the main flag ship company of Sundaram Clayton group.TV Sundaram lyengar and sons limited (TVS) manufactures almost all kinds of automative components, two wheelers and a few other industrial products. They are also into the financial services sector.
S.G.T COLLEGE
PAGE NO:-2
In 1979 Sundaram-Clayton limited (SCL) started moped division to 1982 SCL established joint venture with Suzuki motor corporation but later in 2001 snapped ties with Suzuki to become independent. In 1994 the company entered the market segment of scooter with the introduction of scooty 25 and later in 2000 the first 4 stroke motorcycle was launched with