Project Management-Transformational Corporate Strategy
CRANEFIELD COLLEGE
Of
Project and Programme Management
INDIVIDUAL EXAMINATION
Transformational Corporate Strategy (M4)
CASE: Revitalising innovation at 3M
Declaration
“I hereby declare that this assignment is entirely my own work, and that it has not previously been submitted to any other Higher Education Institution. I also declare that all published and unpublished sources have been fully acknowledged and properly referenced. This includes figures, tables and exhibits. Where modified by me, this has also been indicated.”
1
Table of Contents
1.
INTRODUCTION ......................................................................................................... 1
Overview of the case study.................................................................................................... 1
QUESTION 1: ........................................................................................................................ 2
QUESTION 2: ........................................................................................................................ 5
QUESTION 3: ........................................................................................................................ 9
2.
CONCLUSION ........................................................................................................... 14
3.
BIBLIOGRAPHY ........................................................................................................ 15
2
1.
INTRODUCTION
Overview of the case study
The business environment is very competitive. Consequently, companies need to offer customers proficient and reliable service. If they do not, customers will switch to more consumer efficient companies. Furthermore, as companies grow in size, it becomes harder to keep track of the growing amount of sales and customer information. If a company does a poor job by not focusing and maintaining customer satisfaction, it can result in
Of
Project and Programme Management
INDIVIDUAL EXAMINATION
Transformational Corporate Strategy (M4)
CASE: Revitalising innovation at 3M
Declaration
“I hereby declare that this assignment is entirely my own work, and that it has not previously been submitted to any other Higher Education Institution. I also declare that all published and unpublished sources have been fully acknowledged and properly referenced. This includes figures, tables and exhibits. Where modified by me, this has also been indicated.”
1
Table of Contents
1.
INTRODUCTION ......................................................................................................... 1
Overview of the case study.................................................................................................... 1
QUESTION 1: ........................................................................................................................ 2
QUESTION 2: ........................................................................................................................ 5
QUESTION 3: ........................................................................................................................ 9
2.
CONCLUSION ........................................................................................................... 14
3.
BIBLIOGRAPHY ........................................................................................................ 15
2
1.
INTRODUCTION
Overview of the case study
The business environment is very competitive. Consequently, companies need to offer customers proficient and reliable service. If they do not, customers will switch to more consumer efficient companies. Furthermore, as companies grow in size, it becomes harder to keep track of the growing amount of sales and customer information. If a company does a poor job by not focusing and maintaining customer satisfaction, it can result in
Bibliography: Ernest Gundling, Author, The 3M Way to Innovation: Balancing People and Profit (European Commission, 1996): Goal Innovation Lynch, R. 2009. Strategic Management. (5th Edition). England; Pearson Education Limited. McQuarrie, E.F. 1993. Customer visits. Building a better market focus. California: SAGE Publication.