In April 1985, Coca-Cola spent two years researching and millions of dollars to launch the New
Coke. The executives made this choice because the competitors were taking over the market.
The company was astonished by the customer hostile response against the new product. Coca Cola had used different types of tests to produce a sweeter form of the classic taste and underestimated the market that taste was more important to the consumer than the product. The Coca-Cola Company should have developed a survey to new marketing research and spent the dollars, numbers, and taste. The company had been selling an original product for 100 years, and then came up with a new product; thus saying the original was not good and had to be changed. This was not good planning, since the original was number one in the market. With the backlash, Coca-Cola had consumers dumping the Coke out and making a statement that it was not good at all.
The company spent many months and millions of dollars planning the release and held a huge public release party with a concert and carnival event. The party was great to present to the public, but unfortunately it failed.
Ross, M. (2005). It Seemed Like a Good Idea at the Time. NBC News. Com. Retrieved from http://www.nbcnews.com/id/7209828/ns/us_news/t/it-seemed-good-idea-time/.