Project: Ez Motor
coZICKLIN SCHOOL OF BUSINESS
Baruch College, City University of New York
Executive Master of Science in Marketing TPE17
Professor Noel Hayden
EZ MotoCover™
Christopher Chiang
Christine Chuang
Shahad Huang
Josie Chung
2012.11.01
Index
Introduction
Situation Analysis Marketing analysis -Market Description - Target Consumer Description - Direct and Indirect Competition - Current Competitive Strategies - Market Shares - Available Distribution Structure - Key Environmental Factors
Product Analysis
Summary of External Factors Development Process
Strategy - Target Market - Positioning - Timing Requirement - Marketing Efforts - Economic Summary - Other Special Marketing Efforts - Issues to be considered at Launch
Control
Summary of Major Support Activities Needed
Chronological Schedule of Activities
Introduction EZ MotoCover™
Futai Group is the world’s leading manufacturer and supplier of rain gear products and components including umbrellas, rain wear, umbrella ribs, etc. The Company’s strengths include its fully integrated capabilities which allow it to have full control in realizing rain gear products, from product design, component manufacturing to final assembly. The Company is dedicated to creating innovative and practical rain gear products to protect consumer from the elements.
Futai’s objective is to maintain the No. 1 leading position in rain gear product market. To achieve this goal, FU-TAI has to come up with ground-breaking innovations, targeting a unmet need of specific market segment. To be the first in a new market would promise considerable growth in revenue and profit, as well as in brand recognition.
Providing the highest quality most
Baruch College, City University of New York
Executive Master of Science in Marketing TPE17
Professor Noel Hayden
EZ MotoCover™
Christopher Chiang
Christine Chuang
Shahad Huang
Josie Chung
2012.11.01
Index
Introduction
Situation Analysis Marketing analysis -Market Description - Target Consumer Description - Direct and Indirect Competition - Current Competitive Strategies - Market Shares - Available Distribution Structure - Key Environmental Factors
Product Analysis
Summary of External Factors Development Process
Strategy - Target Market - Positioning - Timing Requirement - Marketing Efforts - Economic Summary - Other Special Marketing Efforts - Issues to be considered at Launch
Control
Summary of Major Support Activities Needed
Chronological Schedule of Activities
Introduction EZ MotoCover™
Futai Group is the world’s leading manufacturer and supplier of rain gear products and components including umbrellas, rain wear, umbrella ribs, etc. The Company’s strengths include its fully integrated capabilities which allow it to have full control in realizing rain gear products, from product design, component manufacturing to final assembly. The Company is dedicated to creating innovative and practical rain gear products to protect consumer from the elements.
Futai’s objective is to maintain the No. 1 leading position in rain gear product market. To achieve this goal, FU-TAI has to come up with ground-breaking innovations, targeting a unmet need of specific market segment. To be the first in a new market would promise considerable growth in revenue and profit, as well as in brand recognition.
Providing the highest quality most