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Project: Dove Shampoo

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Project: Dove Shampoo
Mini Project Report on Dove Shampoo

(2010-2012)

Submitted By:

RESHMA M NATH
Under the guidance of Dr. K. Gopalakrishnan Nair

Department of Business Administration College of Engineering, Trivandrum

Department of Business Administration

College of Engineering, Trivandrum 2011

Certificate

Certified that this Mini Project Report titled “Dove Shampoo” is a bonafide record work done by RESHMA M NATH in this department as part Of second semester, MBA in the Department of Business Administration, College of Engineering, Trivandrum.

Dr. K. GOPALAKRISHNAN NAIR Department of Business Administration College of Engineering Trivandrum

Prof S. SIVAKUMAR Head of Department Department of Business Administration College of Engineering Trivandrum

ACKNOWLEDGEMENT
I am extremely grateful and thankful to Dr. K. Gopalakrishnan Nair for his valuable guidance for helping me complete this Prowess report. I also show my immense gratitude to Prof. S. Sivakumar the Head of Department for all the help he has given me in doing the report. I thank my colleagues also for their support and cooperation they gave me for completing this report. I also thank God from the bottom of my heart for being with me complete this report successfully.

CONTENTS

Introduction:

Shampoo is a hair care product used for the removal of oils, dirt, skin particles, dandruff, environmental pollutants and other contaminant particles that gradually build up in hair. The goal is to remove the unwanted build-up without stripping out so much sebum as to make hair unmanageable. Even though most modern shampoos include a conditioning component, shampooing is frequently followed by the use of conditioners which ease combing and styling. The word shampoo in English is derived from Hindi chāmpo and dates to 1762. The Hindi word referred to head massage, usually with some form of hair oil.Similar words also occur in other North Indian languages. The word and the service of head massage

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