Preview

Project Charter Agk Holding

Satisfactory Essays
Open Document
Open Document
1245 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Project Charter Agk Holding
Project Name: Mega Mall
Version: 1.0
Prepared by: Aboud George KhederChah
Organization: AGK Brothers Holding
Date Created: 2/2011
Approved by: _______________________

Update Version: 1.1
Approved by: __________________
Reason of modifying: ___________________________________________

Update Version: 2.0
Approved by: __________________
Reason of modifying: ___________________________________________

Table of Contents:

1. Project Purpose
2. Project Description
3. Project Deliverables ( High-level scope)
4. Stakeholders
5. High-level Risk
6. Constrains and Assumptions
7. Cost and Duration
8. Project Manager & Authorizations

I. Project Purpose:

Mega Mall has been created with respect to our strategic plan results, which have recently shown the pure investment environment that Syria relies on. After collecting and calculating the results of market research, we have been clearly informed of the quality of standards expected by Syrian customers, which allowed us to build upon our design for the project. Mega Mall is hence a leading luxury building which will enable customers to have an indulgent and entertaining experience. In essence, the idea of Mega Mall had been inspired by results from our Strategic plan, which reflected that high quality mall chains would be required throughout the Levant & the Middle East.
The aim of this project is to maintain our strong position in the market as a holding group, and to continue to have a high market concentration. By creating projects such as Mega Mall, an investment into our HR’s and FR’s, will create a market challenge and will enable to earn more profit due to our experience in Shopping Mall sector.
The extraordinary Mega Mall is guaranteed to be the leading integrated shopping place in Syria, due to the lack of competitors’ ability to follow both the same caliber of quality and meeting of customers’ expectation; these two reasons combined would thus give a level of high creditability

You May Also Find These Documents Helpful

  • Satisfactory Essays

    MARK 3301 CASE

    • 525 Words
    • 3 Pages

    The reason why the Mall of America has been such a marketing success so far, especially from the marketing perspective, is the Mall not only as the largest shopping paradise, but a tourist attraction that provides unparalleled shopping and entertainment experience like no other place and give customers drive to come again.…

    • 525 Words
    • 3 Pages
    Satisfactory Essays
  • Best Essays

    Seeing as the current wholesale markets is so great in size the scheme will be of mixed use. The prime focus will be of an international theme. There will be included restaurants, cafes and shops. A global theatre, for all international entertainment, and a separate developed landmark hotel within the historic moat. It will link the area to the main city core of which will be of high quality and also provide the essential boutique style shopping experience.…

    • 1822 Words
    • 8 Pages
    Best Essays
  • Good Essays

    Shopping mall is a classic icon of American culture. Such big shopping center is specifically designed to meat the needs of today’s customer. We like how convenient it is to shop, eat and be entertained all in one place. It is a perfect place to spend an afternoon with your family or if you’re a teen hang out with your friends. But we might just be underestimating the real power such places have over our society. There are plenty of subtle messages being sent to us and those messages in fact play a huge role in the socialization process and shaping of our society as a whole.…

    • 1155 Words
    • 5 Pages
    Good Essays
  • Good Essays

    The purpose of this paper is to present the marketing success, retail & consumer trends, expansion and future marketing plan for “Mall of America: Shopping and a Whole Lot More. For over 20 years Mall of America has been able to attract over 40 million annual vistors driving by both local patrons and tourism. I will discuss my view on what I would like to see at Mall of America’s expansion facility and how that compares to the current facility. In addition to the selection of what vendors will occupy the space, but a marketing plan to appeal to new consumers to increase the number of annual visitors to Mall of America.…

    • 697 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    The project involves stating the business mission, goals, objective, SWOT analysis and development of retail marketing strategy, i.e. retail mix, including location, merchandise, pricing, promotion store design and display and customer service.…

    • 284 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    The mall that I shop at frequently combines the shopping and entertainment experience by expanding the size of the mall and introducing a vast selection of food choices in the food court. Recently, they open another food court on the other end of the mall, which also has new restaurants from which persons can choose from when they desire to have a meal. In addition, they built a theatre which has eight screens that can be viewed on a daily basis. Also, the entertainment experience is enhanced by performances of both local and international artiste on a regular basis as they perform different genres of music and dance.…

    • 549 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    261 B M P P D 59

    • 491 Words
    • 2 Pages

    “If you build it, they will come” not only worked in the movie Field of Dreams but also applies—big time—to Mall of America®. Located in a suburb of Minneapolis, Mall of America (www.mallofamerica .com) is the largest completely enclosed retail and family-entertainment complex in the United States. “We’re more than a mall, we’re a destination,” explains Maureen Cahill, executive vice president at Mall of America. More than 100,000 people each day—40 million visitors each year—visit the one-stop complex offering retail shopping, guest services, convenience, a huge variety of entertainment, and fun for all. “Guest services” include everything from high school classrooms to a wedding chapel.…

    • 491 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Although, this is the only part of his essay with actual number facts, his remaining opinions are interesting as well. Farrell states, "Currently, America's shopping centers (most of which are malls) generate more than a trillion dollars in annual sales…more than half on the nation's retail activity." Just the though of one trillion of anything is an overwhelming amount to think of, especially in reference to how much money is actually spent at the mall per year. The other numbers, such as millions of people being employed and billions of square feet of leasable space add to the extent of what malls are becoming and continue to intrigue the reader. Lewis also states facts, but that of which he has gained through interviews with people who are often at the mall. Farrell used his factual numbers as a way to capture our attention so we would pay attention to his ideas; while Lewis used his factual information as the focal point of his essay. Ira Zepp uses his facts by referring to Eliade and Wheatley, as well as referring to architectural designs. He notes figure 10.3, which says "Park City, Lancaster PA. This mall reflects the many circles of a rose window, the quadrilateral design of a mandala, and the floor plan of a typical cathedral or basilica. The center of this mall in inescapable." With a picture right infront of you, it's…

    • 918 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Strong position in region and ability to expand its sales into cinema, school and sport event, reduce the risk of sales drop because of market share loss in some particular market place.…

    • 790 Words
    • 4 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Mall Of America

    • 685 Words
    • 3 Pages

    (b) The Mall of America has made a conscious effort to understand the consumer needs and offer more than just a shopping experience. Mall of America, by adding a layer of entertainment and food establishments and other unique features such as Nickelodeon Universe and Sea Life aquarium give an added value for the family.…

    • 685 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    mall of america

    • 281 Words
    • 2 Pages

    The main reason for the success of the Mall of America is its unique retail-entrainment mix. This mall offers more than the regional malls. Because of the uniqueness of this mall it attract 40 million visitors each year. Visiting the one-stop complex offering retail shopping, guest service, convenience, and a huge variety of entertainment and fun for all. The location was the focus of the mall along with the size and the shopping experience, which make life easier to visit with out being confuse. This mall has something to offer everyone.…

    • 281 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Project Charter

    • 749 Words
    • 3 Pages

    Project Charter refers to a statement of objectives in a project. This statement also sets out detailed project goals, roles and responsibilities, identifies the main stakeholders, and the level of authority of a project manager.…

    • 749 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Waltz on the Danube

    • 4982 Words
    • 20 Pages

    The purpose of this case is to establish the viability of the €75 million shopping center project located along the Danube River in the city of Gyor. As the director of Hungarian operations for ECE Projektmanagement Dr. Philipp von Wilmowsky had worked for two years on the 30,300 square meter shopping center. So while Gyor lack significant a shopping center thus creating a site that had great potential there were several major questions that would define the success of the project.…

    • 4982 Words
    • 20 Pages
    Powerful Essays
  • Good Essays

    Report On Dolmen Mall

    • 3195 Words
    • 10 Pages

    The purpose of conducting this research on Dolmen Mall Clifton is to understand the concept of how marketing has evolved in Karachi? How local brands and international brands become more popular? What type of strategies they use to become a leading brand? How they attract and retain the customers? how the Dolman Mall carry out their marketing strategies and what they are doing and how they are working for their establishment?About their location, their pricing, their values and the customer expectations from those values etc.…

    • 3195 Words
    • 10 Pages
    Good Essays
  • Powerful Essays

    SIP RESEARCH REPORT

    • 1589 Words
    • 12 Pages

    A good teacher is the one who show the path and is the only light before him to guide, lead,…

    • 1589 Words
    • 12 Pages
    Powerful Essays