project

Topics: Strategic management, Management, Marketing Pages: 12 (3763 words) Published: October 21, 2014

Question 1
10 out of 10 points
Our low deltas on a CSAM help to define our ________________ strategies. Selected Answer: a.  offensive
Answers: a. 
offensive
b. 
defensive
c. 
Can't tell without more information.
Question 2
10 out of 10 points
Patenting alternative technologies is a type of: Selected Answer: e.  Defensive Strategy
Answers: a. 
End-run strategy
b. 
Preemptive strike
c. 
Guerrilla Warfare
d. 
Focus Strategy
e. 
Defensive Strategy
Question 3
10 out of 10 points
An analysis of the Chinese fireworks industry revealed that most competitive fireworks manufacturers compete against each other in the same distribution channels. Small local workshops have a pricing advantage when selling to local whoesalers because of their use of lower quality materials, but larger manufacturers are also major suppliers to local wholesalers. Fewer small workshops sell to local governments accepting bids for large display fireworks or foreign importers and merchants, but almost all medium to larger sized manufacturers compete in these channels. As a result, each market segment is overcrowded with sets of primary competitors finding themselves locked into head-to-head competition within their own niche and only peripheral competition outside it. Each competitor offers deep discounts to gain market share and sales while constantly reanalyzing to determine constant repositioning opportunities. This conclusion is derived from a _______________ analysis. Selected Answer: c.  STRATEGIC GROUP MAP

Answers: a. 
DRIVING FORCE OF CHANGE
b. 
FIVE COMPETITIVE FORCES
c. 
STRATEGIC GROUP MAP
d. 
INDUSTRY ATTRACTIVENESS
e. 
SWOT
Question 4
10 out of 10 points
When selecting criterion for a CSAM, it is important to thoroughly research the past successses of the company. Criterion for the CSAM should be derived from those concepts that led to the company's greatest successes. Selected Answer: b.  FALSE

Answers: a. 
TRUE
b. 
FALSE
Question 5
0 out of 10 points
Which of the following is in the correct order? Selected Answer: e. First the firm must identify the ideal competitive strategy the firm needs to conduct, then determine how much of this ideal strategy the culture will support, then identify that portion of the ideal strategy that the culture will support (while identifying appropriate organizational structural changes) while simultaneously identifying the culture changing strategy to make the culture more supportive of the ideal competitive strategy. The firm then implements the organizational changing strategy to make the organizational structure of the organization fully supportive of the ideal competitive strategy, then the firm implements the culture changing strategy. Not until both the culture changing and organizational changing strategies are complete is the ideal strategy implemented. Until then, the corporation's basic competitive strategy should not be changed. Answers: a.

First the firm must identify the ideal culture changing strategy the firm needs to conduct, then determine how much of this ideal strategy the organizational structure will support, then implement that portion of the ideal culture changing strategy that the structure will support (with appropriate strategic changes) while simultaneously implementing the competitive strategy to make the structure more supportive of the ideal cultural strategy. b.

First the firm must identify the ideal structural strategy the firm needs to conduct, then determine how much of this ideal strategy the culture will support, then implement that portion of the ideal structural strategy that the culture will support (with appropriate competitive strategy changes) while simultaneously implementing the culture changing strategy to make the culture more supportive of the ideal structural strategy. c.

First the firm must implement the ideal competitive strategy the firm needs to conduct, then determine how much of this ideal competitive...
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