project

Topics: Middle East, Saudi Arabia, Franchising Pages: 7 (792 words) Published: August 6, 2014


Presented by: Noha Khaled 11105751
Hadeer Mohamed 10203158
Lydia Safwat 10203077

Dr. Amal Asfour
2013

Abstract………………………………..…………………………………………………….......iii History…….………………………………………………………………………………..….....1 About the company……………………………………………………………………………...1 Operating companies……….………………………………………………….…………….....2 Environmental analysis..……………………………………………………………..……...….2 Steps of doing business internationally…………..…………..…………………….……...…...3

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Abstract
Alshaya's first international franchise business, trading as M.H. Alshaya, was established in 1983 with the opening of our first Mothercare store in Kuwait. Here’s a brief overview about the company.

iii
History
Alshaya Retail is part of the wider group of businesses owned by the Alshaya Group, a family-owned business which was founded in Kuwait in1890 and which has become a byword for trading and commerce, both in the Middle East and internationally. Between the 1960s and 1970s the group expanded substantially and today owns a portfolio of businesses in real estate, construction, hotels, automotive and general trading, as well as expanding into new markets. Alshaya Retail, trading as M.H. Alshaya Co., started its first international franchise relationship in 1983 with the opening of our first Mothercare store, and we have grown at a significant pace throughout our history. Today we employ over 36,000 people, we have more than 70 brand partnerships, and we operate over 2,500 stores in 19 countries. Our wide geographical spread is supported by experienced management teams, high operational standards, sophisticated infrastructure, and ongoing investment in management information systems and logistics. While Alshaya Retail operates at a global scale, we never forget our history, family heritage and values. In our early days we understood that great service and living up to our promises was critical to our business, and we hold those values dear today. Foresight, energy and a passion to be the best drive us to explore new opportunities and to build strong and effective business partnerships built on trust, integrity and mutual benefit. About Our Company

As one of the most dynamic and successful retailers in the region, Alshaya Retail franchises some of the world’s best known brands, making them flourish in new markets, from the Middle East and North Africa to Russia, Turkey and Europe. Alshaya operates across a uniquely wide range of sectors, offering consumers the latest and best recognised names in Fashion & Footwear, Food, Health & Beauty, Pharmacy, Optics, Home Furnishings, Office Supplies and Leisure & Entertainment. With brands such as Mothercare, H&M, Debenhams, American Eagle Outfitters, Harvey Nichols Kuwait, Boots, Starbucks, The Cheesecake Factory, Vision Express, M.A.C, Victoria’s Secret, Pottery Barn, Office Depot and KidZania, our multi-brand, multi-market franchise portfolio brings leading retail concepts to local malls and high streets and ensures the delivery of a truly international shopping experience. With unparalleled regional expertise and marketing knowledge, Alshaya’s dynamic performance has been driven by continuous investment in talent, infrastructure, operational excellence, and by our ambition to be a world-leading retailer. Through a spirit of trust, co-operation and best practice, we continue to build long-lasting, professional and mutually profitable business partnerships. The breadth of our portfolio, our understanding of business and consumer needs, and our ability to deliver integrated development plans at pace, makes us the business partner of choice. Operating Countries

With more than 2,500 stores in prime locations in 19 markets we operate more than 70 retail franchises. These include many of the world’s best international brands all carefully chosen to...
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