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Topics: Communication, Overhead projector, Movie projector Pages: 31 (9891 words) Published: July 16, 2013
INTRODUCTION

Communication is the process of transmitting information between individuals. This process has been going on ever since the time when primitive human beings existed. This process was vital for the progress of the society. The early man communicated through symbols and gestures and later on the spoken word in the form of language was used for communication. As the technology developed written words and other media were used in addition to the symbols, gestures and spoken words.

Effective communication can be quite challenging, especially when making a presentation or giving a speech. In order for the communication to be effective, you must keep the attention of the listeners and deliver the information in such a way that it is fully understood. For accomplishing effective communication process there should be some communication aids. The most important and effective aids in communication that makes the message comprehendible to the audience and make it memorable are audio and visual aids.

AUDIO AND VISUAL AIDS

A communication aid helps a person to communicate more effectively with those around them. These aids range from simple letter boards to sophisticated pieces of computer equipment. The most important communication aids are

i)Audio
ii)Visual aids.
Audio-visual aids are the instructional devices which are used to communicate messages more effectively through sound and visuals. These aids are used for literate as well as illiterate people. Visual aids have been in use since the first cave drawings when stick figures illustrated hunts and herd migrations. They were so effective that scientists can still understand them today. This is still relevant in business, school, and personal presentations. Audio and visual aids can be created from a wide variety of sources, and using them aids a listener by providing a visual stimulation, and illustrating concepts makes them easier to understand and follow, thus improving the communication of thoughts and ideas.

The use of audio-visual aids has the following advantages.

i. It captures attention of the audience and arouses their interest ii. Highlights main points of the message clearly.
iii. The possibility of misinterpreting the concepts are reduced. iv. Messages perceived with several senses are understood and retained better. v. It reaches more people irrespective of their level of literacy and language. vi. It speeds up the process of learning

People tend to eye-minded, and the impacts visual aids bring to a presentation are, indeed, significant. The studies, below, reveal interesting statistics that support these findings: * In many studies, experimental psychologists and educators have found that retention of information three days after a meeting or other event is six times greater when information is presented by visual and oral means than when the information is presented by the spoken word alone. * Studies by educational researchers suggest that approximately 83% of human learning occurs visually, and the remaining 17% through the other senses - 11% through hearing, 3.5% through smell, 1% through taste, and 1.5% through touch. The studies suggest that three days after an event, people retain 10% of what they heard from an oral presentation, 35% from a visual presentation, and 65% from a visual and oral presentation
IMPACT OF COMMUNICATION AIDS IN BUSINESS COMMUNICATION Effective delivery of ideas and concepts during business communication sessions is the most important thing for the success of any business. In order to make your meetings and presentations more effectual and understandable for your team members, you must take the assistance of creative and capable audio visual company in Washington DC, which knows how to turn your ideas into reality. In order to be effective and...

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Illustrating a Point
* If you want to make an important point--particularly if the idea is a little complex--then visual communication will help you explain it better to the audience. Statistics or data, for instance, can be quite meaningless or daunting when displayed in mere numbers. However, if there is a graph to illustrate the same data, the viewer or the audience is able to comprehend it faster. It is simpler to communicate through visual communication--a map would help you give clearer directions than verbal or written instructions.
Making Use of Technology
* Technological advancements have changed the field of visual communications. Today, visual communication means more than using just a sketch or a photograph; the use of video, animation and powerful graphics is routine. These advertisements can be broadcast not just on TV, but also on the Internet, and on LED screens on the streets, thus reaching a greater number of people and having a greater impact.
*
Read more: The Advantages of Visual Forms of Communication | eHow.com file:///C:/Users/Nida/Desktop/./The Advantages of Visual Forms of Communication eHow.com_files/The Advantages of Visual Forms of Communication eHow.com.htm#ixzz23LcS9tOp
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