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Progressive Insurance Company

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Progressive Insurance Company
1.1 Progressive Insurance Company offers its services to over 10 million people, making it one of the largest auto insurance companies in the U.S.A. There are various initiatives devised by Progressive to improve service quality under the five dimensions of service quality which are following.
Reliability:
a. Progressive offers a high-tech method for calculating auto insurance premiums on a pay-as-you-go basis to perform the promised, customized and differentiated services.
b. Progressive group introduced Comparison Quotes: 1-800-AUTO-PRO, a technologically advanced auto insurance rate comparison-shopping service.
c. A major innovation is Progressive’s implementation of fast service. With immediate response, Progressive could do their things better and reduce cost in business.

Responsiveness:
a. Progressive’s auto insurance policy is loaded with special features such as local response claims service, 24/7 live support and concierge level of claims service, without any additional fees.
b. Progressive furnishes attractive discounts to their customers. These discounts can largely benefit people, who are good students, mature drivers or have a good driving record.
c. Progressive’s innovative Gold Card could be broken in half, facilitating the exchange of information between drivers after an accident.

Assurance:
Progressive group offers auto insurance to all types of drivers. It respected for the customers and had effective communication with customers. Customers choose Progressive automobile insurance for its extensive coverage options, competitive rates and specialized claims service.

Empathy:
a. Since its inception, Progressive has followed an innovative approach to auto insurance. For customers who were unable to pay one annual payment, it allowed them to pay their premiums in monthly installments.
b. Drivers who signed up for Autograph were offered an additional set of services that were unrelated to insurance. These service features, which

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