Preview

Programming and Commercial Effects on Children

Better Essays
Open Document
Open Document
1586 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Programming and Commercial Effects on Children
Programming and Commercial Effects on Children
Thomas Ralston
COM/156
February 25th, 2012
Jeanette Burghardt

Programming and Commercial Effects on Children
Many parents are not aware that commercial programming can have the same effect on child 's cognitive learning as the programming the children are watching. The Merriman-Webster (2012) dictionary defines cognitive as, "Of relating to, being, or involving conscious intellectual activity (as thinking, reasoning, or remembering)." Research has been done on children 's programming as well as commercial television to show the effects on today 's youth. Even though suggestive adult humor can be found in children 's programming, the impact commercials have toward children is just as important to watch. Television can provide opportunity for children to learn however it should not be a teacher or babysitter for today 's youth. Questions like, "If a program is scheduled at all hours of the day and into the night, does this make it appropriate for younger children to watch?" should be just one of the many parents should ask when allowing children to watch specific television programming. Intentional or not, programmers use television to influence today 's youth.
With today 's ability to view children 's programming on a multitude of different stations and different channels for each station, it is amazing on how much of today 's programming for young children have hidden layers of adult humor. Television writers put subtle instances of adult humor in to children 's programming which allows for them to draw in ratings from a wider range of viewers. Rice (2009) conducted a study on popular children 's cartoon SpongeBob SquarePants in which it states the show is directed toward an age group of approximately 2 to 11 year olds, however research shows that it has a variety of audiences in all age groups. Nearly a quarter (22%) of the viewers ranged from ages 18 to 49. Along with this research, Rice also notes


References: Brocato, D. E., Gentile, D. A., Laczniak, R. N., Maier, J. A., & Ji-Song, M. (2010). TELEVISION COMMERCIAL VIOLENCE.. Journal of Advertising, 39(4), 95-107. doi:10.2753/JOA0091-3367390407 Cortes, C. E., Diaz-Wionczek, M., & Lovelace, V. O. (2012). Exploring the Media with Dora: A Pre-School Introduction to Media Literacy. Retrieved from http://journalofmedialiteracy.org/index.php/past-issues/5-school-20/96-exploring-the-media-with-dora-a-pre-school-introduction-to-media-literacy Kikorian, H. L., Wartella, E. A., & Anderson, D. R. (2008). Media and Young Children 's Learning.. Future of Children, 18(1), 39-61. Retrieved from http://web.ebscohost.com.ezproxy.apollolibrary.com/ehost/detail?vid=21&hid=14&sid=53a0b55a-090a-4f57-aac7-ca29661fbc49%40sessionmgr14&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=sih&AN=31703738 Merriman-Webster. (2012). Cognitive - Definition and More. Retrieved from http://www.merriam-webster.com/dictionary/cognitive Rice, J. L. (December 2009). SpongeBob SquarePants: Pop Culture Tsunami or More? Journal of Pop Culture, 42(6), 1092-1114. doi:10.1111/j.1540-5931.2009.00724.x
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Good Essays

    Tv's Negative Influence On Kids
    • 444 Words
    • 2 Pages

    Tv's Negative Influence On Kids

    In “TV’s Negative Influence on Kids Reaffirmed” by Jeffery M. McCall, he claims that too much television is unhealthy for children. McCall states that children are more likely to be sexually active, violent, and socially impaired. The author claims that television not only negatively affects children, it also prevents children form doing productive activities such as doing homework, participating in sports, and reading. Even though all TV manufactures include v-chips in all televisions, McCall says that most families do not understand the system ratings that come with the v-chip. The author goes on to say that networks rate their own television programs and are not accurately labeling or rating their shows. McCall also argues that parents should…

    • 444 Words
    • 2 Pages
    Good Essays
    Read More
  • Good Essays

    Computers and Technology: the Downfall of Civilization
    • 8385 Words
    • 34 Pages

    Computers and Technology: the Downfall of Civilization

    Rideout, M.A., V. J., Roberts, Ph.D., D. F., & Foehr, Ph.D., U. G. (2010, January). Generation M2; Media in the Lives of 8 to 18 Year Olds. Retrieved February 6, 2012, from Kaiser Family Foundation: http://www.kff.org/entmedia/upload/8010.pdf…

    • 8385 Words
    • 34 Pages
    Good Essays
    Read More
  • Best Essays

    Nt1310 Unit 1 Essay
    • 3319 Words
    • 14 Pages

    Nt1310 Unit 1 Essay

    One of James Steyer’s (2003) recommendations for raising a child in this media saturated environment is to not put a television or computer in a child’s room,…

    • 3319 Words
    • 14 Pages
    Best Essays
    Read More
  • Good Essays

    Media Chapter 3
    • 491 Words
    • 2 Pages

    Media Chapter 3

    Chapter 5 covers many examples of why the media treats children as a special audience. Potter first explains that children have a lack of experience and maturation with the media. He underlines the importance of a good elementary education for gaining more experience, being educated, and aware of certain media messages. Children have a lack of maturation which is why Potter clarifies that there are certain things a child can learn at certain ages in their lives. The author emphasizes that cognitive, emotion, and moral development are vital for children from a media literacy perspective. Once the media recognized the impact of certain content portrayed to children had, TV and advertising regulated this explicit content. Potter discusses about…

    • 491 Words
    • 2 Pages
    Good Essays
    Read More
  • Powerful Essays

    Media vs. Parenting
    • 3109 Words
    • 13 Pages

    Media vs. Parenting

    This is an argument that should indefinitely point out the major impacts on young children. However this will be examining this topic in a much broader sense that will encompass the media as an entity and not focus only on the negative aspects but also the positive aspects of the media to show that the media is not in all ways bad for children. Media affecting children is increasingly rising, and is becoming a big factor among children's behaviors, but other factors such as parenting will also participate to whether media is harmful to children.…

    • 3109 Words
    • 13 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Gender Issues in the Media
    • 1471 Words
    • 6 Pages

    Gender Issues in the Media

    Although the media is a pervasive and profoundly influential socializing force, parents and teachers can make a difference. Young children are especially vulnerable to the teachings of media because they don't have the critical capacity necessary to distinguish between fantasy and reality, to identify persuasive intent, or to understand irony and disregard stereotypes. The cumulative and unconscious impact of these media messages can contribute to limiting the development of a child's potential. Introduction…

    • 1471 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Good Essays

    Critical Issue Analysis: Issue 15
    • 1034 Words
    • 5 Pages

    Critical Issue Analysis: Issue 15

    References: The Henry J. Kaiser Family Foundation. Kids and Media at the New Millennium: A Kaiser Family Foundation Report. Menlo Park, CA: The Henry J. Kaiser Family Foundation; 1999…

    • 1034 Words
    • 5 Pages
    Good Essays
    Read More
  • Good Essays

    Synthesis Example
    • 839 Words
    • 4 Pages

    Synthesis Example

    Television has kept the world entertained for decades. Although this holds true, some believe the children watching are susceptible to inappropriate programs on television. Although there are guidelines to follow for television programming, these guidelines are sometimes ignored.…

    • 839 Words
    • 4 Pages
    Good Essays
    Read More
  • Powerful Essays

    Analysis of TV series Friends
    • 1738 Words
    • 7 Pages

    Analysis of TV series Friends

    Villani, S (2001). Impact of media on children and adolescents: a 10-year review of the research. Journal-American Academy of Child and Adolescent Psychiatry, 40(4), 392-401.…

    • 1738 Words
    • 7 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    In My Essay I Am Going to Discuss the Issues, ‘at What Age Should Children Be Held Criminally Responsible’, and ‘What Are Children's Influences Growing Up’
    • 1434 Words
    • 6 Pages

    In My Essay I Am Going to Discuss the Issues, ‘at What Age Should Children Be Held Criminally Responsible’, and ‘What Are Children's Influences Growing Up’

    Gernsey, L, 2006. When Toddlers Turn On the TV and Actually Learn,New York Times, [internet]…

    • 1434 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Best Essays

    What's Love Got To Do With It Analysis
    • 3069 Words
    • 13 Pages

    What's Love Got To Do With It Analysis

    Strasburger, Victor C., and Edward Donnerstein. "Children, Adolescents, and the Media: Issues and Solutions." Pediatrics 103.1 (1999): 129-39. Web. 15 Nov.…

    • 3069 Words
    • 13 Pages
    Best Essays
    Read More
  • Better Essays

    Influences of Cartoons on Children.
    • 1116 Words
    • 5 Pages

    Influences of Cartoons on Children.

    Choma C.J, Hossler S., Leu R., Nelson D., Ray S., Wilcox B., Ybarra B. (2004). Effects of cartoons on children. Retrieved from http://www.bgsu.edu/departments/tcom/faculty/ha/tcom103fall2004/gp9/…

    • 1116 Words
    • 5 Pages
    Better Essays
    Read More
  • Better Essays

    Children Interacting with Television Advertising Introduction
    • 7443 Words
    • 30 Pages

    Children Interacting with Television Advertising Introduction

    Children Interacting with Television Advertising Introduction The following research has sought to understand the influence of television on children over the past twenty years using a variety of social models, from public policy and industry self-regulation, to how children receive and process media messages and the parental responsibility in monitoring what is acceptable for children to view. As a baseline, our research used a model of children interacting with television. We expounded on this model in an effort to seek current data and information that affects children today. Our group divided this model into the following categories: · Decision to View Television ·Public Policy Makers ·Consumer Protectionists ·Industry Self-Regulation ·Television Advertising Message ·Receiving and Processing Message ·Cognitions ·Behaviors ·Parents After analyzing this model, we conducted our own research to study current trends and determine whether childrens ' behavior has changed significantly in the past 20 years. Our empirical research includes studies in contemporary advertising techniques, changes in children 's television viewing preferences, and the relationship to childhood development. Each category explains a different element of the process of how children interpret and act upon the medias influence. The Decision to View Television and Parental Influence Today, children in the United States watch an average of 3 to 5 hours of television every day, and up to an average of 24 hours of television a week. Did you know that on average, children will see 576 or more commercials each week? Children 's programming devotes up to 12 hours to advertising a week. Research has demonstrated that the effect of television viewing on children leads to a number of possible problems. Television affects social and emotional behavior, creativity and language skills, and school achievement. There is an organization out there in support of children and parents who are concerned with the…

    • 7443 Words
    • 30 Pages
    Better Essays
    Read More
  • Better Essays

    Television and Today's Youth
    • 1191 Words
    • 5 Pages

    Television and Today's Youth

    Strassburger, V.C. & Wilson, B.J. (2002). Children, Adolescents and the Media. Sage Publications:Thousand Oaks, CA.…

    • 1191 Words
    • 5 Pages
    Better Essays
    Read More
  • Satisfactory Essays

    Social Media Use
    • 326 Words
    • 2 Pages

    Social Media Use

    Over the past 10 years, the media environment that children grow up in has changed dramatically, and the amount of time they spend consuming media has exploded. Students have been engulfed with—and…

    • 326 Words
    • 2 Pages
    Satisfactory Essays
    Read More

Related Topics