Professional Marketing Plan
La ‘Toiya Johnson
AHLT 270 Internship / MAAT 270 Capstone
Bryant & Stratton College
December 12, 2012
I will be discussing what are my stretch, target, and contingency employer. Describe the needs of each of the employer. And what the marketing avenues are, marketing material, resource allocation, and a lifelong learning goal statement.
My first employer would a Professional Certified Coder. And after that would be a Medical Secretary and the last one would a factory job.
A Professional Medical Coder has proven by rigorous examination and experience that they know how to accurately code, and they audit physician's charts. A Professional Medical Coder can review and adjudicate coding of services, procedures and diagnoses on medical claims in the physician-office setting, thus improving the finances and operational efficiency of the practice.
Certificate programs in medical coding generally take about a year to complete and are available through community colleges, continuing education centers and four-year colleges. Two professional organizations, the American Health Information Management Association (AHIMA) and the American Academy of Professional Coders (AAPC) also offer online certificate programs. To become certified, students must pass one of several exams available through AHIMA and AAPC.
A growing number of for-profit career schools offer certificate programs and associate degrees in medical coding. An investigation by the Government Accountability Office found that some of these programs engage in fraudulent and deceptive educational practices while charging very high tuition. To avoid educational scams, consult the list of approved certificate programs on...
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