Preview

Products: Running Adidas

Good Essays
Open Document
Open Document
2378 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Products: Running Adidas
PRODUCTS
Running
Adidas currently manufactures several running shoes, including the adiStar Control 5, the adiStar Ride (the replacement for the adiStar Cushion 6), the Supernova Sequence (the replacement for the Supernova Control 10), and the Supernova Cushion 7 (which will soon be replaced by the Supernova Glide), among others. In addition, their performance apparel is widely used by runners. Adidas also uses kangaroo leather to make their more expensive shoes.
Association football
One of the main focuses of Adidas is football kit and associated equipment. Adidas also provides apparel and equipment for all teams in Major League Soccer. Adidas remain a major company in the supply of team kits for international football teams. Current examples include Spain, Russia, France, Germany, Greece, Romania, Argentina, Mexico, South Africa, Japan and Nigeria.
Adidas also makes referee kits that are used in international competition and by many countries and leagues in the world. In the United States, referees wear the Adidas kits in MLS matches even though the primary referee supplier is Official Sports.
The company has been an innovator in the area of footwear for the sport with notable examples including development of the Copa Mondial moulded boot used for matches on firm dry pitches for almost forty years. The studded equivalent was named World Cup follow in celebration of the 1978 tournament won by Argentina, one of the nations it supplied at the time. Some of the famous football teams currently sponsored by Adidas include Real Madrid, Milan, Middlesbrough, Palmeiras, Chelsea, River Plate, Liverpool, Marseille, Universidad de Chile, Bayern Munich, Schalke 04, Benfica, Wolfsburg, Galatasaray, Panathinaikos, Derby County, Ajax and Lokomotiv Moscow among others.
Adidas became renowned for advancing the Predator boot design developed by ex-Liverpool and Australian international player Craig Johnston. This design featured a ribbed rubber structure for the upper

You May Also Find These Documents Helpful

  • Good Essays

    Jit2 Task A Risk Register

    • 1596 Words
    • 5 Pages

    References: Adidas Group, adidas Group History, August 7th, 2012 retrieved November 8, 2012 from http://www.adidas-group.com/en/ourgroup/history/history.aspx…

    • 1596 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    Adidas uses brand awareness to promote there company and its products, like football boots. They are also the kit provider, to the German national football team; Adidas also sponsors the Argentine, Japanese, Mexican, Scottish, Spanish and Colombian national football teams, among others. Adidas is very active at sponsoring top football clubs in Germany such as Bayern Munich, Schalke, Hamburg, Bayer Leverkusen, and VfL Wolfsburg and top football clubs worldwide such as R.S.C. Anderlecht, Rapid Vienna, Real Madrid C.F., AC Milan, Dynamo Kyiv, Chelsea, Lyon, AFC Ajax, Galatasaray, Benfica, Fenerbahçe, Panathinaikos, Bolton Wanderers and many others.…

    • 882 Words
    • 4 Pages
    Satisfactory Essays
  • Powerful Essays

    Unit 1 BTEC

    • 5622 Words
    • 23 Pages

    What does Adidas? For over 80 years the adidas Group has been part of the world of sports on every level, delivering state-of-the-art sports footwear, apparel and accessories. Today, the adidas Group is a global leader in the sporting goods industry and offers a broad portfolio of products. Products from the adidas Group are available in virtually every country of…

    • 5622 Words
    • 23 Pages
    Powerful Essays
  • Powerful Essays

    [ 52 ]. Anonymous, “Adidas International – Every Team Needs”, 2009 at http://www.conduit.co.za/journal/films/adidas-international-every-team-needs (accessed: 5 March 2010)…

    • 6379 Words
    • 26 Pages
    Powerful Essays
  • Powerful Essays

    Adidas is one the leading company in the sports equipment industry (with Nike, Reebok…), recognizable with its three bands, and since few years he is launching very effective campaigns. This effectiveness it’s due to the celebrity endorsement. This report will be introduced by the introduction of the overview of Adidas’s market and secondly the sport equipment market in general.…

    • 3173 Words
    • 13 Pages
    Powerful Essays
  • Powerful Essays

    The American region is monitored by Adidas America, which is an autonomous division and has been made to increase the market share of Adidas in USA. Adidas America has got its own support functions, which help it respond to the market needs as quickly as possible.…

    • 1971 Words
    • 8 Pages
    Powerful Essays
  • Satisfactory Essays

    Nike vs. Adidas

    • 670 Words
    • 3 Pages

    Nike is firmly focused in the American market, although it has made its way into the international market fairly recently. The company is also considered largely responsible for the frenzy of athlete sponsorship that the industry is known for today. All of this ties in with Nike's dominance of the advertising and marketing aspects of the business. On the other hand, Adidas has traditionally focused on the European market even though it is a well-known name in the rest of the world as well. This is mainly due to the company's affiliation with soccer. The company has…

    • 670 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Competitors can never seem to catch up with Adidas in the soccer world because of this specialization. Finally, with Adidas being known as a company who pursues innovation in soccer it tends to give the athlete the best gear for the sport.…

    • 541 Words
    • 3 Pages
    Good Essays
  • Best Essays

    Scale of Adidas

    • 1873 Words
    • 8 Pages

    As mentioned on their website Adidas has been a leader in Europe for years and have been able to become comfortable there. Another strength is that Adidas-Salomon produces high-performance shoes. They have been able to attract hardcore athletes as customers due to efficiently made shoes (adidas.com). Adidas recently announced that it will be selling its Salomon brand to Amer Sports Corporation for $624 million. Salomon was originally acquired by the Adidas Group in 1997 when it paid $1.4 billion for Salomon and its subsidiaries, including golf brand TaylorMade and cycling brand Mavic. The sale will include…

    • 1873 Words
    • 8 Pages
    Best Essays
  • Satisfactory Essays

    For adidas, London is a key focus for the sportswear market, for both performance sportswear and sports fashion. This market sets more trends than anywhere else in the country. London 2012 gave adidas a platform to target this audience but with a global reach. The sponsorship deal obtained by adidas was the broadest set of sportswear rights in Olympic history. It became the Official Sportswear Partner of the London Games and the exclusive licensee of all branded (adidas + London 2012) and event branded (London 2012 only) clothing. From these rights adidas set four key marketing objectives:…

    • 611 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Marketing and Adidas

    • 2237 Words
    • 13 Pages

    The company’s product portfolio is vast, ranging from state-of-theart sports footwear and clothing to accessories such as bags,…

    • 2237 Words
    • 13 Pages
    Powerful Essays
  • Powerful Essays

    Table of contents Introduction about Adidas Introduction about Adidas All In Genesis of the campaign Campaign message Position Campaign at glance Advertisement objectives Specific target audience Media vehicle selected Event management objective Adidas in Vietnam in this campaign Campaign Effectiveness Recommendation Reference Introduction about Adidas Adidas is a German multinational corporation that designs and manufacturers sports clothing and accessories based in Herzogenaurach, Bavaria, Germany. Besides sports footwear, Adidas also produces other products such as bags, shirts, watches, eyewear, and other sports clothing-related goods. Adidas is the largest sportswear manufacturer in Germany and Europe and the second biggest sportswear manufacturer in the world. Adidas was founded in 1948 by Adolf Dassler, following the split of Gebrder Dassler Schuhfabrik between him and his older brother Rudolf (who established Puma, which was the early rival of Adidas). Registered in 1949, Adidas is currentle based in Herzogenaurach, Germany. The companys clothing and shoe designs typically feature three parallel bars, and the same motif is incorporated into Adidass current official logo. Main products of Adidas Running adiStar Salvation 3, adiStar Ride 3, Supernova Sequence 4, and Supernova Glide 3. In additions, their performance clothing is widely used by runners. Adidas also uses kangaroo leather to make their more expensive shoes. Football (soccer) One of the main focuses of Adidas is football kit and associated equipment. Adidas remain a major company in the supply of team kits for international football teams. Adidas also makes referee kits that are used in international competition in the world. Tennis Adidas has sponsored tennis players and recently introduced a new line of tennis racquets. Adidas sponsors the following professional players with mainly clothing and footwear Ana Ivanovic, Andy Murray, Fernando Gonzlez, Flavia Pennetta Adidas tennis clothing…

    • 5425 Words
    • 17 Pages
    Powerful Essays
  • Powerful Essays

    adidas, one of the leading sports brands in the world, is turning 60 on August 18, 2009. It still seems an unlikely story: a modest shoemaker from a small rural town in Germany develops a range of sports products so original and so perfect that they are sought by athletes from all over the world. As he indulges his passion for sport and for innovation, he creates a brand as great as any in the world. An unlikely story, but not impossible. Impossible is Nothing. For adidas, it all started with shoes. Shoes to play in. Shoes to play better in. Shoes to win in. Shoes that, one day, would tread Wembley and Wimbledon, win medals at the Olympic Games and the FIFA World Cup™. Athletes would wear them, record-breakers, and champions. Today, adidas is one of the world’s leading brands, recognised and respected. Passion, authenticity, innovation, inspiration, honesty and commitment – that is what adidas means to us. But above all, it is the stories that made Adi Dassler’s idea and principle “no athlete left behind” come to life on the biggest sports stages around the world. Today, we would like to share some of our stories with you - stories of shoes, champions, recordbreakers. Stories of adidas.…

    • 4863 Words
    • 20 Pages
    Powerful Essays
  • Powerful Essays

    Adiddas

    • 3655 Words
    • 13 Pages

    Adidas Group, is the largest sportswear manufacturer in Europe and the world’s second largest producer of sporting apparel has had a long and rich legacy of producing some of the highest quality and most technologically innovative sporting equipment particularly footwear. In keeping with the brand image is its association with the distinctive logo and its advertising slogan, "Impossible is Nothing." All of the athletes trust those 3 stripes logo group. All the athletes trust it because of its outstanding performance. It did not take too much time to make this brand famous all around the globe. As a matter of fact, thanks to the TV appearance and the global sports competitions (Olympic Games, World Cup, Tennis tournaments), his products were immediately worldwide visible, and well known for their quality and competition requirements. Adidas became quickly one of the leaders on the shoe sports market. Over these 90years, Adidas became more and more globally recognized and used, by being a general reference in terms of sporting goods. Adidas has become the global leader in football. It had a big presence sponsoring the 2002 FIFA World Cup™. Adidas Sport Performance offers products in most sports categories. The key focus categories are: Football, Basketball Running, Training, and Outdoor.…

    • 3655 Words
    • 13 Pages
    Powerful Essays
  • Satisfactory Essays

    Adidas

    • 751 Words
    • 4 Pages

    Për mbi 80 vjet, Grupi Adidas ka qenë pjesë e botës së sportit në çdo nivel, në dërgimin e shtet-e-artit-sportiv, veshje, këpucë dhe aksesorë. Sot, adidas Group është një udhëheqës global në industrinë e mallrave sportive dhe ofron një portofol të gjerë të produkteve. Produkte nga Grupi adidas janë në dispozicion në pothuajse çdo vend të botës.…

    • 751 Words
    • 4 Pages
    Satisfactory Essays

Related Topics