Producto - Gatorade

Powerful Essays
GATORADE

¿Que es Gatorade?

Gatorade es una bebida no gasificada comercializada por Quaker Oats Company, una división de PepsiCo. Elaborada originalmente para atletas, ahora se consume como bebida común. Está indicada para rehidratar y recuperar carbohidratos (bajo la forma de azúcares sucrosa y glucosa) y electrólitos (sales del sodio y potasio) agotados durante el ejercicio, especialmente en climas más calurosos.

¿Cual es la historia de Gatorade?

Gatorade fue creado por la DRS. Roberto Cade, Mandel De quesada, Casey Glisson, Alex DeQuesada, Dana Shires, y Jim libremente en la universidad de la Florida y fue probada en la escuela secundaria de Michael Goetz Father (en Mississauga, Ontario) en 1965 para el equipo del football de la escuela y nombrado después del apodo atlético de la universidad, el "Gators". Cade entró en un acuerdo con la compañía que conservaba Indianapolis-Base-Stokely-Furgoneta Camp, Inc. (S-VC) y un vehículo de producir el producto, que él había patentado ya. En 1973 Cade y el S-VC colocaron un pleito con la universidad de la Florida, ya que la universidad había reclamado la patente de la bebida. Desde esa vez la universidad recibe desde entonces más que US$80 millón en los derechos de Gatorade.
Solamente un año después de que su introducción comercial Gatorade fuera reformulada, pues su receta inicial contuvo Sugar Dyclamate, que fue prohibido por el FDA.
El equipo de football de Gators, en la orden de sepulcros principales del rayo del coche, comenzó a usar Gatorade oficialmente en 1967 y se encendió ganar su primer título anaranjado del tazón de fuente. Batieron las chaquetas del amarillo del Tech de Georgia, que coche (brote más probable Carson), cuando estaba preguntado porqué perdieron, contestó: “No teníamos Gatorade. Eso diferenció. ” con su amistad con los sepulcros, madeja Stram, coche principal de los jefes de Kansas City, cantidades grandes aseguradas de Gatorade para sus jugadores; los jefes atribuyeron su título

You May Also Find These Documents Helpful

  • Powerful Essays

    Gatorade

    • 2167 Words
    • 9 Pages

    Phase I Marketing Project: Fall 2008 Due: September 29, 2008 Section 002 Team II Bornstein, Elisha Dov Delinko, Matthew Edward Mata, Juven Mohr, Kyle D Tafoya, Astin Gatorade is a dominating force in the sports drink industry. The company has had a sustainable competitive advantage for over 40 years by means of constant product innovation. By repeatedly analyzing its marketing environment, the company has been able to maintain their advantage, keep their share…

    • 2167 Words
    • 9 Pages
    Powerful Essays
  • Better Essays

    Gatorade

    • 1305 Words
    • 6 Pages

    presentation paper 4/23/12 Gatorade VS. Water Gatorade was developed in 1965 at the University of Florida by a team of scientists led by Dr. Robert Cade (gatorade.com). Two years later, in 1967, the University of Florida beat Georgia Tech. 27-12 to win the Orange bowl. The Florida Gators had Gatorade on the sideline, while Georgia Tech. had water. In a post-game interview, the coach of the Yellow Jackets was asked what went wrong; “We didn’t have Gatorade on the sideline, that made the…

    • 1305 Words
    • 6 Pages
    Better Essays
  • Good Essays

    Gatorade

    • 1791 Words
    • 8 Pages

    of Gatorade in 1987 sports drinks have become a staple of American athletics. Every major sports league, including the NBA, NHL, MLB, NFL and NASCAR, are sponsored by and use of Gatorade Thirst Quencher. All Sport and Powerade, two other smaller market sports drinks, have limited sponsorships of smaller sports leagues including the NCAA. The question is, how effective is Gatorade and other sports drinks in doing what it they're advertised to do? One has to wonder if the wide use of Gatorade is merely…

    • 1791 Words
    • 8 Pages
    Good Essays
  • Powerful Essays

    gatorade

    • 1183 Words
    • 5 Pages

    Experiment 3 Spectrophotometric Analysis of Mixtures: Simultaneous determination of two dyes in solution Reading: Appendix J Harris, Section 2.5, Chapter 18, and Section 19.1 Introduction Spectrophotometric determinations based on the Beer-Lambert Law are among the most widely used analytical procedures. These methods involve the measurement of the fraction of incident electromagnetic radiation that is absorbed by a sample. To determine the concentration of a colored species in solution…

    • 1183 Words
    • 5 Pages
    Powerful Essays
  • Good Essays

    gatorade commercial

    • 538 Words
    • 3 Pages

    any sport you will need something to keep you going. Gatorade is a drink that makes it look like you will gain a lot of energy when you take the product. Gatorade is a sports drink that is made to replenish your energy and is one of the most popular option. When looking at Gatorade commercials first, it is very appealing to the most popular athletes drinking Gatorade. It make it more appealing to see a great athlete using it. The Gatorade slogan ‘Win from within’ has more of an emotional appeal…

    • 538 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Gatorade Evaluation

    • 601 Words
    • 3 Pages

    Spring 2013 Evaluation Essay Gatorade—It’s A Way of Life During the summer of 1965, a University of Florida assistant football coach set up a meeting with the university physicians. Most of his players were playing poorly as a result of the heat. Coach wanted them to try and figure out why so many of his players were being affected by heat and heat related illnesses and in result were suffering from dehydration. The doctors soon realized that two key factors were to blame for causing…

    • 601 Words
    • 3 Pages
    Good Essays
  • Better Essays

    Golf and Gatorade

    • 1022 Words
    • 5 Pages

    English 104 2/8/10 Gatorade One of the most dominating keys in today’s business world can easily be seen through the Gatorade Company. Their products have become extremely popular to the world, keeping their competition in the dust. Ordinary businesses struggle to retain their name on the board with this eminent company in the way, and for obvious reasons: excellent advertisement. Forty-five years have passed since the creation of this ultimate athletic drink, and Gatorade still continues to…

    • 1022 Words
    • 5 Pages
    Better Essays
  • Good Essays

    Gatorade Evaluation

    • 637 Words
    • 3 Pages

    Electrolytes and Sports Drinks Gatorade This popular American range of sports drinks is manufactured by PepsiCo and offers quite a few variants to the consumer. The original Gatorade that you will find in the iconic contoured man-shaped bottles is based on oral rehydration…

    • 637 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Gatorade Advertisements

    • 484 Words
    • 2 Pages

    Pumpkin sst down at school in what seems like the most uncomfortable seat ever, yet he was still smiling.“Did you see that Gatorade commercial last night?!” Pumpkin asked Cupcake “It was so funny my mom yelled at me for laughing so loud!”. “I know! Right afterward I went out and bought a whole box of it. They have the best commercials”. Companies use advertising to catch a buyer’s attention to buy their products. A company that is very good at advertising is Coca Cola both in commercials and print…

    • 484 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    Gatorade: The G Series Mustafa Hamade, Mike Militello, Mahmoud Farhat, Salmaan Ahmad, Aqueelah Abdullah, Somaya Elkattan Marketing 352-002 Chris Samfilippo 12/14/2010 Table of Contents Introduction………………………………………………………………………………..3 Executive Summary……………………………………………………………………….3 History……………………………………………………………………………………..3 Previous Marketing Strategies…………………………………………………………….6 Product Placement………………………………………………………………………...9 Gatorade’s Objective: Reverse Market Share Loss……………………………….……..12 Poor…

    • 5528 Words
    • 23 Pages
    Powerful Essays