Preview

production process of a production

Powerful Essays
Open Document
Open Document
2866 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
production process of a production
parle-g
INTRODUCTION
A long time ago, when the British ruled India, a small factory was set up by Mohanlal Dayal Chauhan in the suburbs of Mumbai city, to manufacture sweets and toffees. The year was 1929 and the market was dominated by famous international brands that were imported freely. Despite the odds and unequal competition, this company called Parle Products, survived and succeeded, by adhering to high quality and improvising from time to time.
A decade later, in 1939, Parle Products began manufacturing biscuits, in addition to sweets and toffees. Having already established a reputation for quality, the Parle brand name grew in strength with this diversification. Parle Glucose and Parle Monaco were the first brands of biscuits to be introduced, which later went on to become leading names for great taste and quality.
History
Parle-G or Parle Glucose biscuits, manufactured by Parle Products Pvt. Ltd, are one of the most popular biscuitsin India. Parle-G is one of the oldest brand names as well as the largest selling brand of biscuits in India. For decades, the product was instantly recognized by its iconic white and yellow wax paper wrapper with the depiction of a young girl on the front. Parle-G has been a strong household name across India. The great taste, high nutrition, and the international quality, makes Parle-G a winner. No wonder, it's the undisputed leader in the biscuit category for decades.
Parle-G is consumed by people of all ages, from the rich to the poor, living in cities & in villages. While some have it for breakfast, for others it is a complete wholesome meal. For some it's the best accompaniment for chai, while for some it's a way of getting charged whenever they are low on energy. Because of this, Parle-G is the world's largest selling brand of biscuits. Launched in the year 1939, it was one of the first brands of Parle Products. It was called Parle Glucose Biscuits.The incredible demand led Parle to introduce the brand in special

You May Also Find These Documents Helpful

  • Satisfactory Essays

    1 Describe The McVitie

    • 695 Words
    • 3 Pages

    Because parents eat breakfast, sometimes they are busy at their work, so everyday morning they have this biscuit to put off their stress. This is seen as a reasonably high quality product due to how often it’s been around and its successful company growth throughout the years as well as having a wide range of high quality treats that everybody loves. The unique selling point for this product is the ‘123 health balance’ initiative as no other company has that and every women wants to eat biscuits and feel like she is staying healthy at the same time so it is very effective.…

    • 695 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    The corporation NESTLE is the largest food corporation in world in terms of revenues. This Organization was formed in 1905 by merger of Anglo-Swiss Milk Company, and Farine Lactée Henri Nestlé. In 2011, Nestlé was listed No. 1 in the Fortune Global 500 as the world's most profitable corporation. With a market capitalisation of $233 billion, Nestlé ranked No. 9 in the FT Global 500, 2013. The company has presence across India with seven manufacturing facilities and four branch offices spread across the region. The four branch offices in the country help facilitate these sales and marketing of all its products. Nestle India Ltd was incorporated in the year 1956. The product NESTLE EVERYDAY GHEE is a milk product which is essential as a food ingredient utilised for preparing healthy food, used orally or with other supplements. This is an essential dietary item in the Asia continent. This product is also a value based offering in the dietary regime where privileged individuals or middle class is heavily consuming this product nowadays. The…

    • 972 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Case Study Of Parle G

    • 1319 Words
    • 6 Pages

    Maximizing value to consumers are the core endeavors at Parle-G. Parle-G ‘My Dream Come True Contest’- was one of its biggest promotional ventures (2.5 crore) which gave contestants a chance to fulfill their dreams. Other popular promotional offerings are discount and gift offer schemes. The brand is associated with the positive values of life like honesty, sharing and caring. The incredible demand led Parle to introduce the brand in special branded packs and in larger festive tin packs. It is synonymous to energy & nutrition. It has become a part of the daily lives of many Indians. It wasn’t a biscuit any more. It had become an icon. Parle G conjures up fond memories across the length and breadth of the country. Be it a big city or a remote village of India, the Parle G symbolizes quality, health and great…

    • 1319 Words
    • 6 Pages
    Good Essays
  • Better Essays

    Michel Et Augustin

    • 1268 Words
    • 6 Pages

    Then, they launched in 2004 their own brand of biscuits and milk products, surrounded by…

    • 1268 Words
    • 6 Pages
    Better Essays
  • Good Essays

    Parle G

    • 5056 Words
    • 21 Pages

    A decade later, in 1939, Parle Products began manufacturing biscuits, in addition to sweets and toffees. Having already established a reputation for quality, the Parle brand name grew in strength with this diversification. Parle Glucose and Parle Monaco were the first brands of biscuits to be introduced, which later went on to become leading names for…

    • 5056 Words
    • 21 Pages
    Good Essays
  • Good Essays

    In rapidly developing Malaysia, the demand for better quality biscuits is on the rise. Julie’s products are well received by Malaysians as well as overseas consumers. Julie’s has become a household name in the relatively short period. Since 2005, Julie’s biscuits have been exported to more than 50 countries, including Asian, the Middle East, Japan, Taiwan, China, Mongolia, Bhutan, Nepal, Bangladesh, India, France, Spain, Portugal, Pacific islands, Indian Ocean islands, South Korea, Africa, the US, Canada, New Zealand and Australia. In Malaysia, Julie’s biscuits are widely distributed through all major hypermarkets, supermarkets, mini markets and other retail outlets. With the goal of becoming a renowned international brand, Julie’s maintains a strong commitment to producing better quality biscuits, catering primarily to the middle and upper class consumers. With this focused commitment, Julie’s aims to be a regional leader in quality biscuits.…

    • 997 Words
    • 4 Pages
    Good Essays
  • Better Essays

    “To provide consumers superior, wholesome agro based food and drink bands through which Parle can build a profitable; growth oriented organization.”…

    • 2412 Words
    • 10 Pages
    Better Essays
  • Good Essays

    Hwa Tai

    • 559 Words
    • 3 Pages

    Hwa Tai Industries Berhad (HTIB) is one of the premier and longest established biscuit manufacturers in Malaysia. Established in 1962 and listed on the Stock Exchange Malaysia in 1992. Since then, this fast expanding company has grown to be one of the largest players in the biscuits industry in the country and produce a fine, wide range of superior quality biscuits. It has been successfully marketed domestically and internationally through HTIB’s own vast and comprehensive distribution network. The biscuits are marketed under the brand name or trademark of “HWA TAI” and “LUXURY”.…

    • 559 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Nestle Product Startegies

    • 1225 Words
    • 5 Pages

    • Nestlé’s relationship with India dates back to 1912, when it began trading as The Nestlé Anglo-Swiss Condensed Milk Company (Export) Limited, importing and selling finished products in the Indian market. • After India’s independence in 1947, the economic policies of the Indian Government emphazised the need for local production. Nestlé responded to India’s aspirations by forming a company in India and set up its first factory in 1961 at Moga, Punjab, and transformed into a prosperous and vibrant milk district. • Nestlé has been a partner in India's growth for over nine decades now and has built a very special relationship of trust and commitment with the people of India.…

    • 1225 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    Kcpl Acpl Case Study

    • 2706 Words
    • 11 Pages

    In 1973-74, Prince Biscuits was the market leader in northern region with 130 tonnes sales followed by KCPL with 110 tonnes sales followed by International Biscuits with 100 tonnes sales. A-One Confectioneries Ltd. (ACPL) was national leader with 900 tonnes sales. However in northern region it was at fourth position. At this point of time only 6 players were present, two national and 4 regional.…

    • 2706 Words
    • 11 Pages
    Powerful Essays
  • Good Essays

    International Bisness

    • 770 Words
    • 4 Pages

    Earlier on, biscuits were regarded as part of people who were ill, but at present is one of the most preferred fast foods across various age groups. This was the time when the urban population was looking for ready-made food at a convenient cost. The London Biscuits Berhad (LBB) is one of the most prominent biscuits brands in Malaysia. The company was established during 1981 and till today has managed to maintain a distinctive position in the Malaysia biscuits industry. London Biscuits Berhad was operating on a small scale with a few production lines the company’s main business was manufacturing corn-based snacks from its rented factory premises in Tampoi, Johor.…

    • 770 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Marketing - Parle G

    • 315 Words
    • 2 Pages

    The organised biscuit market in India is estimated to be over Rs 3000 crore. Britannia, the market leader, is said to have about 45 per cent market share, with Parle close behind at about 30-35 per cent.…

    • 315 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Parle Industrial Visit

    • 331 Words
    • 2 Pages

    After arrival at the site, the students were received by Mr. Vishal Joshi, the HR head of the Parle-Bahadurgarh factory. After being shown an animated short film on the evolution of Parle into its current state, they were given a detailed presentation about the creation, evolution and functioning of the brand Parle and different processes that are combined to manufacture a host of Parle products like biscuits, confectionaries and chips. They were also briefed about various other management issues such as cost management of the factory, quality control, export, and the company’s association with World Health Organization (WHO). It was insightful.…

    • 331 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    India Biscuits Industry came into major existence and started gaining a sound status in the bakery industry in the later part of 20th century when the urbanized society called for readymade food products at a tenable cost. Biscuits were assumed as sick-man's diet in earlier days. But today it has become one of the most loved fast food products for every age group. Biscuits are always easy to carry, tasty to eat, cholesterol free and reasonable at cost. States that have the larger intake of biscuits are Maharashtra, West Bengal, Andhra Pradesh, Karnataka, and Uttar Pradesh. Maharashtra and West Bengal are the most industrially developed states; hold the maximum amount of consumption of biscuits. Even, the rural sector consumes around 55 % of the biscuits in the bakery products.…

    • 5178 Words
    • 21 Pages
    Powerful Essays
  • Satisfactory Essays

    Parle G

    • 638 Words
    • 3 Pages

    | 1. Hide & Seek 2. Parle G3. Milk Shakti 4. Marie5. Monaco 6. KrackJack7. Wafers 8. Monaco Smart Chips9. Full toss 10.Melody11.Mango Bite 12. Poppins…

    • 638 Words
    • 3 Pages
    Satisfactory Essays

Related Topics