Topics: Design, Engineering design process, Service system Pages: 7 (1800 words) Published: June 26, 2013

Product and services design is playing important roles for an organization to go though business. As companies choose different ways to design their products and the type of services they provide. Which include: standardization, mass customization, delayed differentiation, modular design, and robust design. Deciding which method to use is very important along with deciding the company’s target market. Deciding the right method,establishes good productivity and efficient way for operations.

Service design is an activity of organizing and planning people, communication and material components in order to improve service quality. It is the cor-operation between the service provider and customers and the customer’s experience. The two most important issues in service design are the degree of variation in requirements and the degree of customer contact in which determines how standardized the service can be. A better degree of customer contact will leads to better selling. In addition concepts and ideas generated are captured in sketches or in service prototypes. The strong visual element,combined with the opportunity to text and rapidly change services and interfaces, delivers real value in today’s competitive markets.

Product Design combines ergonomics with product and business knowledge to generate ideas and concepts and convert them into physical and usable objects or services. The discipline covers the entire range of activities from concept, manufacturing, testing to product launch. Product Designers conceptualize and evaluate ideas and themes they find profitable. The designers make these ideas tangible through products using a systematic approach.

Difference between service design and product design: 

Service design is an intangible aspect while product design is tangible. Services are generally created and delivered at the same time and can not be held in inventory like actual products. Also, services are highly visible to customers. Production and delivery are usually separated in time as can be created and stored in anticipation of requirements.additionally, design closely resembles those service systems that have little or no customer contact.

The main stages in the product design process:
There are various product design processes and many focus on different aspects. The process shown below, for example, is "The Seven Universal Stages of Creative Problem-Solving," outlined by Don Koberg and Jim Bagnell. It helps designers formulate their product from ideas. This process is usually completed by a group of people, i.e. industrial designers, field experts , engineers, etc. depending upon the products involved. The process focuses on figuring out what is required, brainstorming possible ideas, creating mock prototypes, and then generating the product. However, that is not the end of the process. At this point, product designers would still need to execute the idea, making it into an actual product and then evaluate its success by seeing if any improvements are necessary. For example:The product design process has experienced huge leaps in evolution over the last few years with the rise and adoption of 3D printing. New consumer-friendly 3D printers can product dimensional objects and print upwards with a plastic like substance opposed to traditional printers that spread ink across a page. The design process follows a guideline involving three main sections: Analysis

Concept and Synthesis sections are often revisited, depending on how often the design needs touch-ups, to improve or to better fit the criteria. This is a continuous loop, where feedback is the main component. To break it down even more, the seven stages specify how the process works. Analysis consists of two stages, concept is only one stage, and synthesis encompasses the other four.

Accept Situation: the designers decide on committing to the project...
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