Product Proposal

Product Proposal

Mass Mobile Cover

Submitted By

Aditi Soni

Saumya Gupta

Mandeep K. Khural

Selly Goyal

Megha Arora

Suhani Gagrani

Submitted To

Ms. Priti Gadhvi

Department of Fashion Management Studies (FMS)
National Institute of Fashion Technology (NIFT)
(Ministry of Textiles, Govt. of India)
GH-0 Road, Behind Infocity
Gandhinagar-382007, Gujarat http://www.nift.ac.in September, 2014
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TABLE OF CONTENTS
Executive Summary……………………………………………………………3
Design Organisation………………………………………………………..….4
Proposed Product Name………………………………………………………4
Tagline……………………………………………………………………….…4
Background of the Product……………………………...................................4
About The Product
Product…………………………………………………………….…….8
Price……………………………………………………………………...9
Promotion……………………………………………………………….9
Place…………………………………………………………………….10
Manufacturing Capability…………………………………………………..10
Swot Analysis…………………………………………………………………10
Cost Sheet……………………………………………………………………..11
Conclusion…………………………………………………………………….12
Source of Information………………………………………………………..13

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EXECUTIVE SUMMARY
MASS is a small setup initiated by six people specialized in different fields who came up with an innovative idea of changeable mobile cover after studying the mobile market in India and rage for mobile accessories amongst the youth majorly the urban population.

It is found that the total accessory market has reached a market of $2.2 billion in June, 2014 according to the ABI report. Popularity and growth of smartphone devices due to continual decline in prices of mobile devices and rise in disposable income has led to the increase in the demand for mobile accessories, not only for protection but it is also a fashionable item now.

It is proposed that MASS produce and market a line of mobile covers. There is an extensive nascent market, MASS has manufacturing technologies in place and the proposers have extensive experience in the development and sales of this type of product.

Since online retailing plays an important