Product Pricing and Channels Paper
Todd Allen, Kevin Castro, Brisa, Gonzales, Saya Narvaza, Robert Thorson, and Slavica Vuckovic
MKT / 421
February 18, 2015
Product, Pricing, and Channels Paper
A detailed description of the features of your product or service including how it solves the needs of your target market:
The Apple Watch II features a sapphire crystal screen, increased water resistance, and kinetic battery technology. The use of a sapphire crystal screen isn’t considered that technology advanced, however, its crystal-clear transparency and hardness, second to a diamond, makes it an ideal product for display screens. This will help against scratches or possible cracking.
The Apple Watch II will also have an increased water resistance from 30 meters up to 50 meters. The Apple Watch II is now suitable for swimming, white water rafting, non-snorkeling water related work, and fishing; however, it is still not suitable for diving.
The most exciting feature of the Apple Watch II is the use of kinetic battery technology. Although this is not new technology, it will be the first time Apple Inc. will be using it within its product line. Kinetic charging allows the wearer to recharge the battery when motion occurs while wearing it on the user’s wrist. There are several advantages of a kinetic battery. One is that the wearer will not need to wind or change a battery as the watch is powered through his or her movement and then stored within the watch. Apple Watch II can store this energy for up to six months and also has an indicator to let the wearer know how much charge is being stored. Another advantage is the accuracy of the Apple Watch II. It uses multiple technologies in conjunction with the wearer’s i-Phone to keep time within 50 milliseconds of the definitive global standard. Finally, although there are no batteries to replace, the main capacitor that stores the energy and keeps time may need to be tuned up or replaced every 5-7 years.
References: Apple.Com. Timekeeping. Retrieved from http://www.apple.com/watch/timekeeping/?cid=wwa- us-kwm-watch-com Livescience. Apple Watch: What’s So Great About Sapphire? Retrieved from http://www.livescience.com/47793-apple-watch-sapphire.html Perreault, W. D., Jr., Cannon, J. P., & McCarthy, E. J. (2011). Basic marketing: A marketing strategy planning approach (19th ed.). New York, NY: McGraw-Hill Irwin