Product Policy
ASSIGNMENT
SUBMITTED TO
Mr. Nelson Babu SUBMITTED BY
Assistant Professor Titty Thomas
Of MBA Department MBA Rollno: 43
Mount Zion College Mount Zion College of Engineering Of Engineering SUBMITTED ON: 10/05/2013 INTRODUCTION A strategic rule or rules covering how a good or service is promoted to potential consumers. A typical product policy created by a business for a manufactured product might attempt to manage how the item will be perceived by its target market and could also contain information about how durable the product is. Product policy covers product planning and development, product line, product-mix, product branding or identification, product style, product positioning and production packaging. It includes product diversification.
PRODUCT POLICY Product policy is concerned with the defining the type, volume and timing of the product a company offers for sale.
Product policy covers the following: 1. Product planning and development 2. Product line 3. Product-mix 4. Product branding or identification 5. Product style 6. Product positioning 7. Production packaging
Product Planning And Development Product planning and development are essential components in how a business creates products and refines them before offering them for sale. Planning and development are two distinct phases of the product creation process. Planning requires information gathering
SUBMITTED TO
Mr. Nelson Babu SUBMITTED BY
Assistant Professor Titty Thomas
Of MBA Department MBA Rollno: 43
Mount Zion College Mount Zion College of Engineering Of Engineering SUBMITTED ON: 10/05/2013 INTRODUCTION A strategic rule or rules covering how a good or service is promoted to potential consumers. A typical product policy created by a business for a manufactured product might attempt to manage how the item will be perceived by its target market and could also contain information about how durable the product is. Product policy covers product planning and development, product line, product-mix, product branding or identification, product style, product positioning and production packaging. It includes product diversification.
PRODUCT POLICY Product policy is concerned with the defining the type, volume and timing of the product a company offers for sale.
Product policy covers the following: 1. Product planning and development 2. Product line 3. Product-mix 4. Product branding or identification 5. Product style 6. Product positioning 7. Production packaging
Product Planning And Development Product planning and development are essential components in how a business creates products and refines them before offering them for sale. Planning and development are two distinct phases of the product creation process. Planning requires information gathering