Product Plan Chrysler

Satisfactory Essays
Product Plan
Product Plan
Joe Veltri
Joe Veltri
Chrysler Group LLC 2010‐14 Business Plan
Chrysler Group LLC 2010 14 Business Plan
November 4, 2009

Product plan development process

Identify consumer
& market trends

Commercial

Industrial
I d ti l

Controlling

Marketing

Determine opportunities with our brands
Determine optimal use of available platforms • Utilize existing platforms
• Common parts/technologies
• Speed to market
Speed to market

Ensure containment within capital plan

• Spending efficiencies
• Cadence of actions
• P fit bl
Profitable growth th Ensure appropriate marketing support at launch and during product life cycle

Chrysler Group LLC 2010‐14 Business Plan

November 4, 2009

2

Product plan symbol key

PLATFORM ORIGIN FOR NEW OR RENEWED VEHICLES
DEVELOPED AND BUILT BY CHRYSLER GROUP

Chrysler
Group

PRODUCT ACTIONS
Major
modification

Fiat
Group

IMPORTED VEHICLES
Refresh

Chrysler Group LLC 2010‐14 Business Plan

Fiat Group produced November 4, 2009

3

Jeep brand product plan h 70th

Anniversary
Commemorative
product actions across all nameplates

2010

Segment

B

2011

2012

2013

2014

Small SUV
Patriot

C
Compass
Wrangler

D
Liberty
International reallocation te at o a ea ocat o

Commander

E
Grand Cherokee
PRODUCT ACTIONS
PRODUCT ACTIONS

PLATFORM ORIGIN
PLATFORM ORIGIN
Chrysler
Group

Fiat
Group

Chrysler Group LLC Business Plan

Major modification IMPORTED VEHICLE
IMPORTED VEHICLE
Refresh

November 4, 2009

Fiat Group produced 4

Chrysler brand product plan

2010

Segment

B

2011

2012

2013

2014

Small car
Compact Sedan

C
PT Cruiser
Sebring

D

Midsize
Crossover
300/300C

E
Town & Country
PRODUCT ACTIONS
PRODUCT ACTIONS

PLATFORM ORIGIN
PLATFORM ORIGIN
Chrysler
Group

Fiat
Group

Chrysler Group LLC Business

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