Product Placement Effectiveness

Good Essays
Topics: Marketing
PRODUCT PLACEMENT EFFECTIVENESS
Product placement is one of the marketing strategies used by the company to promote their products by not spending too much cost. This strategy seems to be more effective as it can attract the consumers’ attention unknowingly while they are enjoying their movies time, for example, rather than promoting the products commercially. Besides, it also can reach consumers in every level of age and provide positive and strong emotional feeling towards the advertised brand unconsciously, and then create an intention to buy the products. In addition, this type of marketing strategy needs the advertiser to be more creative in promoting brand or product so that the consumers or audiences will not get annoyed or boring with it.
The product placement discussed in this article has also related in the current marketing issues such as; 1. How to make advertisements more interactive to be more effective 2. To use heavy, light, or no TV advertising versus online advertising
In our opinion the initiative of the marketers to change from traditional strategies into more focusing on technological based strategies will enable them to reach their potential cutomers and will reduce their advertising cost. The marketers need to build confidence and an emotional connection to the customer in order to push them out from the past commercials.
In order to make the product placement successful and meaningful, marketers should give means to consumers to share their thoughts, opinions, and experiences on the company website. This method will eventually becomes a reason for the customers to participate and indirectly helps the company to generate ideas in determining the best means to do their product placement. Besides, the article also discussed a lot about advertising the products through movies, television and so on. However, they also cannot ignore the internet advertising that has growing rapidly in todays generation. This is because internet

You May Also Find These Documents Helpful

  • Powerful Essays

    Product Placement

    • 12581 Words
    • 51 Pages

    Research Product placement effectiveness: revisited and renewed Kaylene Williams California State University, Stanislaus Alfred Petrosky California State University, Stanislaus Edward Hernandez California State University, Stanislaus Robert Page, Jr. Southern Connecticut State University ABSTRACT Product placement is the purposeful incorporation of commercial content into noncommercial settings, that is, a product plug generated via the fusion of advertising and entertainment. While product placement…

    • 12581 Words
    • 51 Pages
    Powerful Essays
  • Good Essays

    Product Placement

    • 1019 Words
    • 5 Pages

    Product Placement According to the Encyclopedia Britannica, advertising is "the techniques and practices used to bring products, services, opinions, or causes to public notice for the purpose of persuading the public to respond in a certain way to what is advertised." Advertising developed from word of mouth, signs on the streets, commercials on the radio and television, endorsements by celebrities, pop-ups on the internet, and now to the latest trend, product placement. Product placement is the…

    • 1019 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    Product Placement

    • 7587 Words
    • 36 Pages

    PRODUCT PLACEMENTS The Impact of Placement Type and Repetition on Attitude Pamela Miles Homer ABSTRACT: The global market for product placement, the practice in which firms pay to place branded products (e.g., brand name/logo, package, signage, other trademarks) in the content of mass media programming, has exploded. A pair of studies test two potential moderating factors that may help account for the lack of attitude change reported in past experimental studies of placement effects. Specifically…

    • 7587 Words
    • 36 Pages
    Powerful Essays
  • Powerful Essays

    Product Placement

    • 7460 Words
    • 30 Pages

    Product placement, or embedded marketing,[1][2][3][4] is a form of advertisement, where branded goods or services are placed in a context usually devoid of ads, such as movies, the story line of television shows, or news programs. The product placement is often not disclosed at the time that the good or service is featured. Product placement became common in the 1980s. 1982 ET produced by Steven Spielberg featured Reese's Pieces. In April 2006, Broadcasting & Cable reported, "Two thirds of advertisers…

    • 7460 Words
    • 30 Pages
    Powerful Essays
  • Powerful Essays

    Product Placement

    • 1533 Words
    • 7 Pages

    Introduction Product placement can be considered a new marketing tool when associated within motion pictures and television. It can result in a more positive brand attitude when the product is associated with a character or group of characters that are preserved to be positive in the eyes of their audience. It is the intention of this study to look at the effects of product placement and it's use in combination with advertising and their effects on the target audience. This literature review…

    • 1533 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    Product Placement

    • 1744 Words
    • 7 Pages

    Product Placement 's In Movies. Does It Work? Product Placement is an amazing marketing tool that marketers have utilized for quite a long time. Even though some may ague that it is still an innovative and clever way to promote a product, then there are those who also argue that product placement due to its expensive price tag associated with it is not really effective; well at least not as effective as the marketers expected due to the lack of memorization of the product in the movie to the…

    • 1744 Words
    • 7 Pages
    Powerful Essays
  • Better Essays

    Product Placement

    • 10682 Words
    • 43 Pages

    Product placement, or embedded marketing, is a form of advertisement, where branded goods or services are placed in a context usually devoid of ads, such as movies, the story line of television shows, or news programs. The product placement is often not disclosed at the time that the good or service is featured. Product placement became common in the 1980s. In April 2006, Broadcasting & Cable reported, "Two thirds of advertisers employ 'branded entertainment'—product placement—with the vast majority…

    • 10682 Words
    • 43 Pages
    Better Essays
  • Better Essays

    Product Placement

    • 2219 Words
    • 9 Pages

    Effectiveness of Product Placement in Hindi Movies Introduction: Product placement refers to the practice of including a brand name, product, package, signage or other trademark merchandise within a motion picture, television or other media vehicles for increasing the memorability of the brand and for instant recognition at the point of purchase. Product placements are commercial insertions within a particular media program intended to heighten the visibility of a brand, type of product…

    • 2219 Words
    • 9 Pages
    Better Essays
  • Better Essays

    Product Placement

    • 21109 Words
    • 85 Pages

    Product Placement placements in Movies and TV-shows Authors: Jens Abrahamsson Marketing Programme Niclas Lindblom Marketing Programme A study about Swedes attitude towards product Tutor: Examiner: Subject: Level and semester: PhD. Rana Mostaghel PhD. Pejvak Oghazi Marketing Bachelor´s esis, Spring 2012 Abstract Marketers have always been looking for alternative ways to reach the target population with their messages. One approach that has grown the last decades is product placement…

    • 21109 Words
    • 85 Pages
    Better Essays
  • Powerful Essays

    Product Placement

    • 1996 Words
    • 8 Pages

    By definition, product placement is the purposeful incorporation of a brand into an entertainment vehicle. (Reichert, 2008) The textbook calls this strategic placement of products in TV shows, movies, and other entertainment vehicles, a hybrid of traditional advertising. This suggests that not only is the product being promoted, but it is done in such a way that the audience may not even realize they are being sold to. It has been said to “epitomize the blurring of the lines between advertising…

    • 1996 Words
    • 8 Pages
    Powerful Essays