Product Placement
Product placement, or embedded marketing,[1][2][3][4] is a form of advertisement, where branded goods or services are placed in a context usually devoid of ads, such as movies, the story line of television shows, or news programs. The product placement is often not disclosed at the time that the good or service is featured. Product placement became common in the 1980s. 1982 ET produced by Steven Spielberg featured Reese's Pieces.
In April 2006, Broadcasting & Cable reported, "Two thirds of advertisers employ 'branded entertainment'--product placement--with the vast majority of that (80%) in commercial TV programming." The story, based on a survey by the Association of National Advertisers, said "Reasons for using in-show plugs varied from 'stronger emotional connection' to better dovetailing with relevant content, to targeting a specific group."[5]Contents [hide]
1 Early examples
2 Placement in movies
2.1 Self Promotion
3 Categories and variations
4 Measuring effectiveness
5 Consumer response and economic impact
6 Products
6.1 Automobiles
6.2 Consumer electronics and computers
6.3 Food and drink
6.4 Travel
6.5 Tobacco
7 Radio, television and publishing
7.1 Reality TV
7.2 Public and educational television
7.3 TV programmes
7.4 Comic publishing
7.5 Music and recording industries
7.6 Payola and legal considerations
8 Extreme and unusual examples
8.1 Self-criticism
8.2 Faux product placement and parodies
8.3 Reverse placement
8.4 Virtual placement
8.5 Viewer Response
9 Product displacement
10 Further reading
11 References
12 External links
[edit]
Early examples
Product placement dates back to the nineteenth century in publishing. By the time he published the adventure novel, Around the World in Eighty Days the French writer Jules Verne was a world-renowned literary giant to the extent transport and shipping companies lobbied to be mentioned in the story as it was published in serial form.[citation needed] Product placement is
In April 2006, Broadcasting & Cable reported, "Two thirds of advertisers employ 'branded entertainment'--product placement--with the vast majority of that (80%) in commercial TV programming." The story, based on a survey by the Association of National Advertisers, said "Reasons for using in-show plugs varied from 'stronger emotional connection' to better dovetailing with relevant content, to targeting a specific group."[5]Contents [hide]
1 Early examples
2 Placement in movies
2.1 Self Promotion
3 Categories and variations
4 Measuring effectiveness
5 Consumer response and economic impact
6 Products
6.1 Automobiles
6.2 Consumer electronics and computers
6.3 Food and drink
6.4 Travel
6.5 Tobacco
7 Radio, television and publishing
7.1 Reality TV
7.2 Public and educational television
7.3 TV programmes
7.4 Comic publishing
7.5 Music and recording industries
7.6 Payola and legal considerations
8 Extreme and unusual examples
8.1 Self-criticism
8.2 Faux product placement and parodies
8.3 Reverse placement
8.4 Virtual placement
8.5 Viewer Response
9 Product displacement
10 Further reading
11 References
12 External links
[edit]
Early examples
Product placement dates back to the nineteenth century in publishing. By the time he published the adventure novel, Around the World in Eighty Days the French writer Jules Verne was a world-renowned literary giant to the extent transport and shipping companies lobbied to be mentioned in the story as it was published in serial form.[citation needed] Product placement is