Product Life Cycle

Topics: Audi, Automotive industry, Volkswagen Group, Economics, Automobile / Pages: 7 (1598 words) / Published: Apr 8th, 2012
Product Life Cycle
Name
GBM/381
December 5, 2011
Rolando Sanchez

Product Life Cycle
“The international product life cycle (PLC) theory of trade states that the location of

production of certain kinds of products shifts as they go through their life cycles, which consist

of four stages—introduction, growth, maturity, and decline.” There are many ins and outs when a

company is putting a product into production and distribution. You must be able to assess the

the impact that it is going to gain for your company, for instance when Blackberry makes new

phones they have to decide what is going to be a draw for consumers from the operating system,

the abilities that come with the phone from wifi connectivity, gps, instant messaging, camera

capabilities, battery power and many other options that the consumer is going to inquire about

in the competitive market of cell phones and cell phones manufactures, and the distribution and

profitability is going to be the marker of success of the product. This is a decision that concept

teams and designers must deal with when making a product; we are going to look at the company

Audi a German car manufactures that has had great success with their automobile and the history

is impeccable and with the impact we are going to look at the life cycle in what goes into making

this car company, one of the best car makers and manufactured vehicles in the world today.

“Arrival of the product’s maturity stage is evident when competitors to begin to leave the

market, sales velocity is dramatically reduced, and sales volume reaches a steady state. At this

point in time, mostly loyal customers purchase the product. “The Audi A4 has reached a stage of

maturity that doesn’t have the onslaught of new buyers, the Audi lineup has diversified itself

with select products that offer a more entry level product that is better on gas, and has more

of the financial impact



References: Jardines Motors Group . (2011). Retrieved from http://www.jardinemotors.co.uk/audi/reviews/reviewdetail/1537 Management Report of Audi AG . (2010). Retrieved from http://www.audiusa.com/etc/medialib/ngw/company/investor_relations/pdf/finanzberichte/geschaeftsberichte4.Par.0002.File.pdf/audi_ag_lagebericht.pdf Edwards, A. (2011, July ). Audi sales take off both at home and abroad. Jamaica Observer, (). Caribbean Council Newsletter . (2009). Retrieved from http://www.c-caa.org/pdf/CaribbeanCouncilNewsletter91.pdf Diesel Audi A8, A6, and Q5 in the U.S. in 24 to 30 Months, Next-Gen A4 TDI in 2014. (2011, March ). Car and Driver, (), . Retrieved from http://blog.caranddriver.com/tags/audi-q5/

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