Product Life Cycle
-------------------------------------------------
According to American marketing association (AMA) “Advertising is any paid form of non – personnel presentation and promotion of goods, services or ideas by an identified sponsor”. To advertise means to notify, inform, or describe (goods) publicity with a view to increase sales, to make a thing or idea publicly known.
Features of Advertising: 1. Paid form: Advertising is paid for and hence it is a commercial transaction. This feature distinguishes itself from publicity. In short, advertising is a paid form of publicity. 2. Impersonal Presentation: Advertising is non- personal. The advertiser and consumer do not come into personal contact. Thus advertising is a monologue and not a dialogue. 3. Speedy and mass communication: It is speedy media of communication. Its operation area is also very vast i.e. it reaches millions of people simultaneously. 4. Identified sponsors: Advertisements are identifiable with their sponsor or originator. Sponsor can be seller or the producer of that product.
Difference between Advertising and Personal selling:
Advertising | Public Selling | * It is mainly impersonal | * It involves face to face contact with the buyer | * It is a mass communication. | * It is inter personal communication. | * It is a one way communication(monologue) | * It involves two way communications (dialogue). | * Delayed feedback. | * Quick feedback. | * It is costly. | * It is cheaper. | * It involves use of written, oral and visual messages. | * It involves use of spoken words only (oral message). |
Difference between Advertising and Publicity:
Advertising | Publicity | * It is a paid form of mass communication. | * It is not a paid form of communication. | * The sponsor is known. | * It need not have identified sponsors. | * All advertising is
According to American marketing association (AMA) “Advertising is any paid form of non – personnel presentation and promotion of goods, services or ideas by an identified sponsor”. To advertise means to notify, inform, or describe (goods) publicity with a view to increase sales, to make a thing or idea publicly known.
Features of Advertising: 1. Paid form: Advertising is paid for and hence it is a commercial transaction. This feature distinguishes itself from publicity. In short, advertising is a paid form of publicity. 2. Impersonal Presentation: Advertising is non- personal. The advertiser and consumer do not come into personal contact. Thus advertising is a monologue and not a dialogue. 3. Speedy and mass communication: It is speedy media of communication. Its operation area is also very vast i.e. it reaches millions of people simultaneously. 4. Identified sponsors: Advertisements are identifiable with their sponsor or originator. Sponsor can be seller or the producer of that product.
Difference between Advertising and Personal selling:
Advertising | Public Selling | * It is mainly impersonal | * It involves face to face contact with the buyer | * It is a mass communication. | * It is inter personal communication. | * It is a one way communication(monologue) | * It involves two way communications (dialogue). | * Delayed feedback. | * Quick feedback. | * It is costly. | * It is cheaper. | * It involves use of written, oral and visual messages. | * It involves use of spoken words only (oral message). |
Difference between Advertising and Publicity:
Advertising | Publicity | * It is a paid form of mass communication. | * It is not a paid form of communication. | * The sponsor is known. | * It need not have identified sponsors. | * All advertising is