Product Launch Plan

Topics: Marketing, Cake, Local food Pages: 4 (1099 words) Published: June 20, 2011
On June 14th, Kudler Fine Foods will launch its first vegan cupcake. The new addition is a variation of sprinkles’ best selling chocolate cake with cream cheese frosting, and strawberry cake with authentic organic strawberries. The cupcake chain is substituting coconut oil and vegan cream cheese for dairy and egg ingredients. Customers with a sweet tooth can find the cupcake chain domestically in cities like La Jolla California, Del Mar California, and Encinitas California. Customers can also find the cupcake chain internationally in Canada and Paris, France.

Through extensive research Kudlers marketing team has compiled a strategic marketing and communications plan to aid in a successful product launch for both domestic and international markets. This paper will elaborate on the opportunities for this product, which are most often upon various segments of the target market. Additionally, in this paper the subject to identify is the product description, positions, target audience, SWOT analysis, market potential, growth, strategies and, objectives. This paper will also cover the marketing communications including public relations, advertising, and promotions, domestic, and international marketing strategies, and financial information discussing the three year budget plan for the new product launch. Kudler Fine Foods invite all customers to a sweeter and healthier way of eating.

Product Description
Kudler is a premiere gourmet grocery store dedicated to quality and strives to produce and sell the finest bakery products, meats, produce, cheese as well as domestic and imported wines. The natural development of their product line sparked the desire to produce a gourmet vegan desert line. To break ground and introduction the new product line Kudler decided to begin with a vegan cupcake desert. Kudler chose to make the cupcakes vegan to meet the needs of all customers. Consumers are striving to lead healthier lives and are looking to make better choices in...
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