Product Design and Development Management

Topics: Management, Product management, New product development Pages: 18 (4997 words) Published: December 4, 2012
Product Design and Development Management I have read and understood the rules on cheating, plagiarism and appropriate referencing as outlined in my handbook and I declare that the work contained in this assignment is my own, unless otherwise acknowledged.

Signed: NWANKWO K.N.....................

MODULE TITLE: Product Design and Development Management MODULE CODE: MODULE DATE: 05EB02 21st – 25TH November 05

NAME: NWANKWO KENECHUKWU NKEMAKOLAM GROUP: 3

Kenechukwu Nwankwo

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Product Design and Development Management

TABLE OF CONTENT
TABLE OF CONTENT......................................................................................................................... 2 1. PART A .......................................................................................................................................... 3 1.1 INTRODUCTION ........................................................................................................................ 3 1.2 LITERATURE REVIEW. ...................................................................................................... 4

1.3 KEY FACTORS OF A CREATIVE ORGANISATION ............................................................. 5 1.3.1 BARRIERS TO IMPLEMENTING CREATIVITY IN AN ORGANISATION .................. 6 2 PART B............................................................................................................................................... 8 2.1 PRODUCT DEVELOPMENT PROCESS. .................................................................................. 8 2.1.1 PHASES OF PRODUCT DEVELOPMENT PROCESS .................................................... 10 2.2 COMPARISONS OF DIFFERENT PRODUCT DEVELOPMENT PROCESSES .................. 15 3 PART C............................................................................................................................................. 16 3.1 CASE STUDY ANALYSIS ....................................................................................................... 16 3.1.1GROUP DETAILS ............................................................................................................... 16 3.1.2 MARKET GAP ANALYSIS ............................................................................................... 16 3.1.3 NPI APPROACH AND PRODUCT DESIGN.................................................................... 16 3.1.4 COST / MARKET FORECAST / FINANCIAL ANALYSIS ............................................ 17 3.1.5 OPERATION AND MANAGEMENT ............................................................................... 17 3.1.3 CASE STUDY LESSONS................................................................................................... 17 4. CONCLUSIONS............................................................................................................................. 18 5. REFERENCES............................................................................................................................... 19

Kenechukwu Nwankwo

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Product Design and Development Management

1. PART A
1.1 INTRODUCTION
The aim of any business is to make money now and in the future. Maintaining the growth of a business also depends on many factors. For any firm to succeed, it must identify its core competencies. A core competency can be described as what an enterprise can do better than its competitors. This core competency can range from innovation, product design to investment in employees. The identification and improvement of the core competency can be used as a long term competitive advantage and survival of the business. According to Chase and Aquilano [1], an enterprise’s core competency should have the following three characteristics: • • • It should provide a potential access to a wide variety of markets. It increases the perceived customer benefits It is hard for competitors to imitate

In today’s modern world of business, product design and...

References: 1 2. 3. 4. 5. Chase, R. B., Jacobs, F. R., Aquilano N. J.; Operations Management for Competitive Advantage ( London : McGraw-Hill, 2004) 2 Wikipedia Web dictionaries [Online] http://en.wikipedia.org/wiki/Innovation (2005) Accessed 17 December 2005 Marie Macintyre. Lecture notes “ New product development” pg1 Rachael Cooper and Mike Press: The Design Agenda a guide to successful management .John Wiley and sons 1994 Robert E. Franken Human Motivation, 3rd (c edition [Online] 17 http://www.csun.edu/~vcpsy00h/creativity/define.htm December 2005 6. 7. 8. 9. 10. John Kao : Harvard Business school adopted from Dr Cameron Watt : Managing the creative process Cameron Watt : Extracts from Brands, Emotions and Design : PDDM lecture notes 2005 Teresa Amabile “How to kill creativity”, Harvard Business Review 1998, September ,pp 77 - 87 Robort I. Sutton “Weird Ideas that work: 111/2 Practices for promoting, managing and sustaining Innovation”. Free Press 2001 .Wikipedia January 2006. 11. Akio Morita, Chairman, Sony Corporation :Abstract from The Design Agenda a guide to successful management, John Wiley and sons 1994 , pgs 145 Web dictionaries [Online] http://en.wikipedia.org/wiki/New_product_development. 28/12/2005 .Accessed 2 2000) Accessed
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Product Design and Development Management 12. Csikszenmihalyi, M and R .E Robinson “ Culture ,Time and the development of talent,” Conceptions of giftedness, R.Sternburg and J.Davidson,nEw heaven:Yale University Press 1996 13. 14. 15. 16. Advanced Product Quality Planning: Abstracts from Automotive Industry Action Group (AIAG): AIAG manual 810-358-3003 .Wikipedia Web dictionaries [Online] http://en.wikipedia.org/wiki/Concept Accessed 10 January 2006 Immanuel Kant : Logic , Dover Publications, ISBN 0-486-25650-2 Karl T. Ulrich, Steven D. Eppinger: Product design and Development Boston, Mass. ; London : Irwin/McGraw-Hill, 2003Karl T 17. Michael Santoli “Will Microsoft Take on the iPod?” Dissertations and Theses, ABI/INFORM Global, ABI/INFORM Trade & Industry,Barron 's Dec 19, 2005.Vol.85, Iss. 51; pg. 31, 1 pgs.
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