Product Design

Universitatea de ştiinţe agricole şi medicină veterinară
Cluj-Napoca
Facultatea de Agricultură

NEW PRODUCT LINE DEVELOPMENT
Dark Chocolate with Omega 3

Masterand: Onaca Andra Maria
Anul I FQM

-2009-

TABLE OF CONTENTS

1. Introduction……………………………………………………..………………………3

1.1. Basic Product Development Process Flow………………………….………………………..3

1.2. Challenges in Today’s Environment…………………………...…………………………….4

1.3. About Company…………………………………….…………………………………………6

2. New Product Development Process……………………………………………………9

2. 1. IDEA GENERATION……………………………………………………………………….9

2.1.1 Braibstorming………………………………………………………………………10

2.1.2. SWOT Analysis…………………………………………………………………….14

2.2. SCREENING…………………………………………………………………………………15

2.3. CONCEPT DEVELOPMENT AND TESTING…………………………………………...16

2.4. BUSINESS ANALYSIS……………………………………………………………………...17

2.5. PRODUCT AND MARKETING MIX DEVELOPMENT………………………………..19

2.5.1. Chocolate Manufactory Process………………………………………………….20

2.5.2. How is Omega 3 microencapsulated ……………………………………………..21

2.5.3. How chocolate with omega 3 is made…………………………………………….23

2.5.4. Nutrition Facts………………………………….………………………………25

2.6. MARKET TESTING……………………………………………...…………………………26

2.7. Technical Implementation ……………………………………………………...27

2.8. . COMMERCIALIZATION………………………………………………………………...27

References…………………………………………………………………………...28

Anexne…………………………………………………………………………………….29

1. Introduction

1.1. Basic Product Development Process Flow

I will start off first with a very basic product development process flow. When a new product project is initiated, the steps entail defining the product concept, identifying consumer needs and product benefits, and determining the target consumer demographics. Finally, a key objective of the project is to make the