Preview

Product Description

Good Essays
Open Document
Open Document
581 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Product Description
John Mbonimpa
Professor Diane Houston
English 101
December 18, 2012
The 2012 Toyota Prius.
For consumers, reliability and running expenses of a product are the determining factors of choice among many options available. According to Blischke and Prabhakar, “High reliability is achieved through design efforts, choice of materials and other inputs, production, quality assurance efforts, proper maintenance, and many related decisions and activities, all of which add to the costs of production, purchase, and product ownership” (xxv). Toyota Prius V, the 2011 best rated vehicle by consumers, is being evaluated to ascertain its reliability and running cost vs. of other brands of vehicles.
Toyota Japanese vehicles have considerably penetrated the world’s auto market, including in the United States of America. According to Dee-Ann Durbin, an Associated Press writer, in 2011, “Japanese brands took the top seven spots in Consumer Reports' annual reliability rankings, pushing aside their U.S. and European rivals. Toyota Motor Corp.'s Scion, Lexus and Toyota brands took the top three spots and the Toyota Prius C; a subcompact hybrid got the best score of all”.
Toyota Prius is believed to be one of the most fuel efficient vehicles in the current market. This is rendered possible due to its gasoline and electrical paired engine, also known as hybrid engine. The gasoline part of the engine does not run continuously, thus resulting in a less quantity of gasoline consumption per mile. Consumer reports indicate that a Toyota Prius uses 44 to 48 miles per gallon. Some users went further by reporting much better gas consumption of above 50 miles per gallon.
In addition to gasoline consumption effectiveness stated above, the Toyota Prius has been found to be a maintenance cost effective vehicle too. The reason is it has fewer parts than a standard car. In fact, a Toyota Prius does not have an alternator, a starter, a timing belt, a power steering belt, a power steering

You May Also Find These Documents Helpful

  • Powerful Essays

    As Toyota established itself in the US automotive industry, other players watched in admiration as Toyota plants around the world boasted consistent production of higher quality cars, fewer worker-hours, lower inventory, and fewer defects than any other competitor (Duvall, 2008). Many credited Toyota’s continued success and its ability to roll a new Camry, Avalon, or Solara off of the assembly line every 55 seconds to its application of its core competency, the Toyota Production System (TPS) (Duvall, 2008). Among the various characteristics of this system that made it a success were concepts such as just in time production, real time defect monitoring and correction, waste reduction, and other process knowledge that offered Toyota a sustainable competitive advantage. Toyota’s unrelenting approach in manufacturing was eventually recognized simply as “The Toyota Way”.…

    • 2274 Words
    • 10 Pages
    Powerful Essays
  • Good Essays

    It is no secret that one of the most popular trends in today's society is "going green" to help the economy, save the world, and so on. It is also no secret that gasoline prices have steadily increased over the years, and four dollars a gallon does not exactly agree with our wallets. In an effort to "go green" and save money on gasoline, hybrid cars have recently become a great option for those interested in getting high gas mileage and saving lots of money… or so they think. Although hybrid cars have high gas mileage and extend the time between visits to the pump, reviewing the raw facts about hybrid cars while asking the question "Do hybrid cars seem like a money-saving solution?" is a wise decision.…

    • 775 Words
    • 4 Pages
    Good Essays
  • Good Essays

    There are four different phases of the product life cycle (PLC). Introduction is phase 1, and the Prius was introduced more than a decade ago. Phase 2 is Market Growth, which the Prius achieved very quickly. So quickly, in fact, that Toyota’s manufacturing couldn’t keep up with the demand so they had to back off the marketing to get caught back up. Some might think the Prius is currently in Phase 3: Product Maturity, which would be followed by Decline (Phase 4). In actuality, the Prius has been going through re-introduction and product innovation for multiple classes of the Prius. The competition for Hybrids is high, but Toyota has been trusted as the original pioneer for Hybrid cars, and their continued introduction of multiple Hybrid models satisfy multiple market segments.…

    • 447 Words
    • 2 Pages
    Good Essays
  • Best Essays

    The current situation Toyota faces is the recall of millions of vehicles due to sudden acceleration causing the death of a few consumers. The delayed reaction from Toyota has them scrambling to make things right in the eyes of the customers and law makers. Robert Cole (2011) states “there appears to be two root causes for Toyota’s quality problems: the first is an outgrowth of management’s ambitions for rapid growth; and second is the result of the increasing complexity of the company’s products.”…

    • 1643 Words
    • 7 Pages
    Best Essays
  • Powerful Essays

    1101IBA Toyota

    • 1714 Words
    • 5 Pages

    In 2008 Toyota became the world’s largest carmaker when it successfully exceeded General Motors in sales and production. However, this leading position of Toyota had changed since the end of 2009. In the United States, Toyota’s largest marketplace, a fatal crash of a Lexus ES 350 on August 28th 2009 was highly publicized, due to the gas pedal which was stuck and the car went out of control (Los Angeles Times, Oct.25, 2009). Since then, Toyota’s vehicles have been largely exposed to a series of issues associated with unintended acceleration problems, and these have triggered Toyota’s escalating crisis and its massive recalls of approximately 9 million vehicles globally within a six months period. For Toyota, this is indeed a tragedy that is not only related to heavy financial losses due to associated repairs costs, market share lost and production suspending, but also to Toyota’s reputation for its matchless quality and management. The firm's reputation for quality…

    • 1714 Words
    • 5 Pages
    Powerful Essays
  • Good Essays

    Hybrid cars require less gasoline, therefore using less of the fossil fuels. “The Prius often ran on battery power”(David). Because hybrid/electric cars have batteries, and are powered by electricity, they do not use much, if any fuel in a stop and go environment…

    • 1289 Words
    • 6 Pages
    Good Essays
  • Powerful Essays

    Hybrid Cars

    • 2153 Words
    • 9 Pages

    Product: The #1 selling hybrid is the Toyota Prius Hybrid. Toyota is already on its third generation of the Prius. The gas/electric Prius hybrid retains its lock on this category for the fifth straight year. Despite lots of new hybrid models, the Toyota Prius' 44 mpg (overall) is still the best in any five-passenger car. The interior is roomy and versatile, and the Prius has proven to be very reliable.…

    • 2153 Words
    • 9 Pages
    Powerful Essays
  • Powerful Essays

    General Motors (GM) and Toyota are both well-known companies in the automotive industry. They offer quality products to their customers and try to maintain the high standards of each of the companies. General Motors and Toyota offer vehicles of different models but are used for most of the same purposes. Throughout this discussion, the following topics will be covered to address the similarities and differences between the two companies: their company goals and ambitions, environmental technology, and safety technology enhancements…

    • 5148 Words
    • 21 Pages
    Powerful Essays
  • Good Essays

    People who accepted the early Prius were individualistic, they liked to be perceived as different from the norm. Some of the early adopters, who purchased the vehicle, modified it to make it even more individualized. Prius accepters were also efficient and practical because they purchased a car that is energy efficient. It uses less gasoline than standard vehicles and uses electricity, which is a renewable resource. Finally, Prius owners were free to go where and when they wanted to go, just as other car owners are.…

    • 625 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Hybrid cars can reduce the dependency of fossil fuels because it would stand between the consuming world and its gas guzzling cars by replacing them with fuel efficient hybrid cars. Hybrid cars have lower level of gasoline consumption, therefore environmentally friendly causing less pollution then gasoline- powered cars. They beat electric cars by a long run which gives about 50 - 100 miles in-between battery charges that require many hours to fully charge up. Even then electric cars made it possible to have development towards hybrid cars. Toyota Prius was the first passenger car with hybrid technology which was brought forth in Japan in 1997. Toyota and Honda introduced hybrid cars to the American markets in the beginning of 1999. Hybrid car are a combination of gasoline and electric powered car. Hybrid cars consist of a internal combustion engine that is small and fuel efficient. The hybrid cars internal combustion engine is assisted by the electric motor when the car is accelerating. The electric motor is generated by rechargeable batteries that automatically recharges when the car is being driven. The Toyota and Honda hybrids work and operate in a similar manner. The engine for gasoline is smaller then the regular conventional cars. Essentially Toyota and Honda hybrids fellow the same concepts as most hybrids, It receives backup energy from the electric motor gets energy that the motor needs to help the engine when accelerating there for not consuming a large quantity of gasoline. However the Toyota and Honda hybrids also have a different source of generating energy. When the driver hits his or her breaks the kinetic energy created by the heat and friction of the break is claimed by the…

    • 735 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Toyota has never been known for being satisfied with being the best at what it does. While the Prius has long been at the top of its class for fuel economy, for 2016 it has undergone a complete makeover. The new quieter engine gets an EPA estimated 56 miles per gallon combined fuel economy rating. The new design offers driver a far more relaxed and comfortable driving position making it a much better choice than ever for a daily commuter car.…

    • 524 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Nowadays, increasingly more people go for hybrid cars, due to many reasons. They are a lot cheaper to maintain, and the most important thing of all is that they do not cause any sort of damage to the surrounding environment. Therefore, if you are planning to get one as well, then here are some of the most efficient hybrid cars.…

    • 474 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    The Prius positions itself not only as eco-friendly but also as a lifestyle with a practical way of travelling in the city with latest technology and a smooth ride promoting huge safes on fuel. Due to oil crisis in the United States, fuel prices heavily increased and Toyota saw in this market niche a business opportunity and another position for the Prius: a car with a very low gas bill attached. Afterwards expanding to other big cities for the same segment and positioning itself on the same basis.…

    • 455 Words
    • 2 Pages
    Good Essays
  • Better Essays

    Hybrid Car Persuasive

    • 1216 Words
    • 5 Pages

    Hybrid cars can have many benefits that make it one of the most efficient types of cars in the automotive industry. As renewable-info states, “The basic definition of hybrid cars would be [..] mostly the combination of an internal combustion engine and one or more electric motors. Such combination enables hybrid cars to have higher fuel efficiency (..) compared to traditional gas-powered cars”(Haluzan). This kind of a feature allows cars like Toyota Prius to drive at fifty one miles per gallon rate compared to an average of twenty four miles per gallon in a gasoline dependent car. This high of a mileage can help a consumer save a lot of money since in this type of an economy gas prices do not seem to go down. According to CNN Money, an average family spends about 364.09 dollars per month. A hybrid car does not use the gasoline unless it runs out of electricity and when it does run out of electricity it would use gasoline. Electricity is much cheaper than gasoline, therefore if a regular person drives about 80 miles a day then a hybrid car may not even have…

    • 1216 Words
    • 5 Pages
    Better Essays
  • Good Essays

    Marketing Plan Of Toyota

    • 6674 Words
    • 25 Pages

    10. Hiroshu O. (2003). Chairman’s message. Retrieved September 30th 2010, from the Toyota company website. http://www.toyota.co.jp/en/ir/library/annual/pdf/2003/chairmans_message_e.pdf…

    • 6674 Words
    • 25 Pages
    Good Essays