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"Product Centric Business Model & Customer Centric Business Model: a Comparative Study of Brac Bank

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"Product Centric Business Model & Customer Centric Business Model: a Comparative Study of Brac Bank
Acknowledgement

I earnestly thank Mr. Mehedi Hassan Chowdhury, Senior Relationship Manager, Premium Banking, BRAC Bank, Chittagong Cluster, for acting as a mentor round-the-clock and showing me the right direction whenever I started going off-track. Nevertheless, I must acknowledge the continual support I got from my Internship Supervisor Mr. Sanjoy Bose, Relationship Manager, Premium Banking, BRAC Bank Chittagong region through guiding me during the whole Internship period.

Most importantly I would like to thank my supervisor Mr. Md. Ayub Islam. Without his support and guidance this report would not have been possible.

Also I would like to thank my parents and my friends especially Mr. Arup Ratan Barua whose constant support and advice inspired me in every sector including accomplishing the research.

Finally I thank all other BBL staffs whose cooperation I found to be really kind and supportive. Indeed, I wish every success of BRAC Bank Limited in future.

Letter of Transmittal

May 28, 2012
To
Mr. Mehedi Hassan Chowdhury
Senior Relationship Manager
Premium Banking, Chittagong Cluster,
BRAC Bank Limited.

Subject: Submission of Internship Report.

Dear Sir,
With due respect I am very pleased to enclose herewith the internship report on “Product Centric Business Model & Customer Centric Business Model: A comparative Study of BRAC Bank”. I have tried my best to prepare a good report with providing all of my effort and to cover all aspects regarding the matter. I think that this report contains the information that you need to get an idea about my research also.

I, therefore, hope that you would be kind enough to accept my internship report.

Sincerely Yours,

Priyanka Barua

Executive Summary
This is the internship report based on the experience I had and research I made during three months long program I worked as an intern at BRAC Bank Limited, Agrabad Branch, and Premium Banking division.
The topic of my repot is “Product Centric Model &



Bibliography: 2. Bank Info http://bankinfobd.com/banks/3/BRAC_Bank retrieved on 15 Feb. 2012. 3. Prospectus of BRAC Bank Limited, retrieved on 18 Feb, 2012. 4. The Financial Express (2009), Published on March 24, Retrieved on 20 Feb 2012. 9. Brac Bank, Retrieved on 28th Feb, 2012.

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