Product Analysis Report

Topics: Marketing, Strategic management, Restaurant Pages: 2 (599 words) Published: September 28, 2010
Executive Summary
Chinta Ria is a casual fine dining restaurant, located in Cockle Bay Wharf Darling Harbour which is one of the strategic tourism destinations in Sydney. The main purpose of this product analysis report is to provide product development strategy in order to remain in the competitive environment. This report will firstly start with the background of the restaurant; it discusses the overall Chinta Ria’s product mix which consist of its service, the brand, product item, and package. Secondly, the concepts of customer experience are their expectation, perception, satisfaction, and value will be discussed next. Thirdly, the examination of direct and indirect competitor analysis will end this report. Mamak is considered as the direct competitor because it is one of the most famous Malaysian restaurants in the city and Coast as Chinta Ria indirect competitor because it is located just beside Chinta Ria. Lastly, SWOT and PESTLE analysis of Chinta Ria are provided in the final part of this report, recommendation and suggestion are also provided for Chinta Ria to remain competitive in the future.   Background

Chinta Ria is a casual fine dining restaurant, they serve modern Chinese Malaysian cuisine. This Malaysian temple theme restaurant is located in Cockle Bay Wharf Darling Harbour. The location suits with the restaurant concept because Cockle Bay Wharf is the right place where people usually look for food. This restaurant is located in a very strategic place, this area is a must visit for tourists and it is surrounded by many office buildings. Moreover, the type of transaction they have is 90% dine in and 10% take away. A temple-like decor with a statue of big Buddha and live atmosphere of Chinta Ria always leave a memorable experience to customers. Chinta Ria’s target market involve both local and international tourists and business people from the surrounding office building. The majority of the customers going to Chinta Ria depends on lunch and...

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