Procter & Gamble Inc. Scope Mkt750
MKT 750 FINAL TERM EXAMINATION ANSWERS
PROCTER & GAMBLE INC. SCOPE: CASE STUDY ON PAGES 251 – 262
PREPARED BY: xxxxxxxxxx
STUDENT ID: xxxxxxxxxx
GROUP: xxxxxxxxx
PREPARED FOR: ASSOC. PROF. DR FAIZAH ABD RAHIM
This case is about P&G Inc., which is one of the most successful consumer goods companies in the world. The P&G community consists of nearly 98,000 people working in almost 80 countries worldwide. What began as a small, family-operated Soap and Candle Company now provides products and services of superior quality and value to consumers in 140 countries. Scope was introduced in 1967 by Procter & Gamble, which is one of the most successful companies in the world. P&G philosophy is to provide superior quality and value that best fills the needs of the consumers; it was recognized as a leader in the Canadian packaged goods industry. P&G Canada has five operating divisions, organized by product category. The divisions and some of their major brands:
1- Paper products: Royale, Pampers, Always
2- Food and beverage: Crisco, Pringles, and Sunny Delight.
3- Beauty care: Head & Shoulders, Pantene, Cover Girl, Max Factor.
4- Laundry and cleaning: Tide, Cheer, Mr. Clean, Cascade.
5- Health care: Crest, Scope, Vicks.
QUESTION 1
Using the “DECIDE” Formula, analyze the above case (50 marks)
ANSWER
Decision making is a rational and systematic process and that its organization is a definite sequence of steps, each of them in turn rational and systematic (Peter Drucker)
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STEP 1: DEFINE THE PROBLEM
The problem to delineate in this case is to prepare a 3 year business plan for the Procter & Gamble mouthwash business (Scope brand) that will address the new competitive threats while simultaneously managing its brand that customers have come to recognize and prefer. The three-year plan should be prepared to create a strategy that will enforce a continued profitability for Scope. Emerging threats, in
PROCTER & GAMBLE INC. SCOPE: CASE STUDY ON PAGES 251 – 262
PREPARED BY: xxxxxxxxxx
STUDENT ID: xxxxxxxxxx
GROUP: xxxxxxxxx
PREPARED FOR: ASSOC. PROF. DR FAIZAH ABD RAHIM
This case is about P&G Inc., which is one of the most successful consumer goods companies in the world. The P&G community consists of nearly 98,000 people working in almost 80 countries worldwide. What began as a small, family-operated Soap and Candle Company now provides products and services of superior quality and value to consumers in 140 countries. Scope was introduced in 1967 by Procter & Gamble, which is one of the most successful companies in the world. P&G philosophy is to provide superior quality and value that best fills the needs of the consumers; it was recognized as a leader in the Canadian packaged goods industry. P&G Canada has five operating divisions, organized by product category. The divisions and some of their major brands:
1- Paper products: Royale, Pampers, Always
2- Food and beverage: Crisco, Pringles, and Sunny Delight.
3- Beauty care: Head & Shoulders, Pantene, Cover Girl, Max Factor.
4- Laundry and cleaning: Tide, Cheer, Mr. Clean, Cascade.
5- Health care: Crest, Scope, Vicks.
QUESTION 1
Using the “DECIDE” Formula, analyze the above case (50 marks)
ANSWER
Decision making is a rational and systematic process and that its organization is a definite sequence of steps, each of them in turn rational and systematic (Peter Drucker)
[pic]
[pic]
[pic]
[pic]
[pic]
[pic]
STEP 1: DEFINE THE PROBLEM
The problem to delineate in this case is to prepare a 3 year business plan for the Procter & Gamble mouthwash business (Scope brand) that will address the new competitive threats while simultaneously managing its brand that customers have come to recognize and prefer. The three-year plan should be prepared to create a strategy that will enforce a continued profitability for Scope. Emerging threats, in