Case Project Assignment 1
For our company we have chosen Procter and Gamble. Procter and Gamble’s primary source of income is through branded consumer packaged goods such as Tide, Dawn and Gillette. Since their founding they have had three core elements that have remained intact since the foundation of the company. These elements are: purpose, values and principles.
The first element is purpose and this is basically their mission statement. With all their brands their mission is to provide products and services of superior quality and value that improve the lives of the world’s customers (P&G). P&G is an enormous company and as such their products reach a tremendous amount of people. They seek to influence their customers by using purpose driven innovation. This is when you let the product develop itself from people’s needs. This is different from many companies in the sense that P&G doesn’t necessarily try to think of new products, entirely new rather they observe people to find issues they are having with products in their life and then think of ways to improve the products and make them better.
Their next element is values. They have five core values that they follow. The first value they follow is integrity. This means they always to try to do the morally right thing and be true to what the company is about. The next value they use is leadership. This guides them to choose the best leaders so they can develop the best strategies for the company to be successful. The next value they have is ownership. With this value they believe in taking responsibility for the actions of the company. Individuals will treat the company as their own and will take care of it as if it was a sole proprietorship. Their passion for winning is the next value. This value helps them foster and maintain their competitive advantage. Adherence to this value has helped P&G maintain its position as one of the
Cited: 1. P&G. N.p., n.d. Web. 25 Jan. 2013. "Procter and Gamble Co." Mergent Online. N.p., n.d. Web. 25 Jan. 2013. 2. The Procter & Gamble Company. (2012). Annual Report and Form 10-K. Retrieved from http//www.pg.com. 3. Strength in Structure. (2012). Corporate Structure. Retrieved from http://www.pg.com/en_US/company/global_structure_operations/corporate_structure.shtml 4