Preview

Process Essay: What Makes Target So Successful

Good Essays
Open Document
Open Document
908 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Process Essay: What Makes Target So Successful
What Makes Target So Successful I am going to compare Target against Wal-Mart . Target does a variety of things to ensure that its employees are successful at their jobs and to make sure guests are provided with the best customer service possible. Target uses different technology to communicate quickly between members and to respond to guest as quickly as possible. Target starts the process of great customer service by hiring the best people for the job. Target has a lengthy interview process that includes multiple interviews and tests before a person can be hired. Once an employee is hired, a lot of money is invested to ensure proper training of each and every employee. Target does their best to try and ensure they hire not only good team members, but great managers to lead the team members. After an employee is hired, they instill their motto of “Fast, Fun, and Friendly” into each employee. …show more content…
If the library allows me, I am going to borrow two walkies. If walkies are unavailable, I can use cell phones as a backup. I’m going to ask for 4 volunteers. There will be Team Target and Team Wal-Mart. I will give one person on each team an item that a customer is going to ask for (I will be the customer). I will then give Team Target the walkies. I will ask the people with the items to go anywhere they want to inside or outside of Flory, out of sight. I will then pretend I’m a customer and ask both people for the item that I sent with their team mates. I will have both teams use the current communication method that the stores they represent use. Team Target will get on the walkie and say, “Team, where can I find (whatever item it is I will give them)?” The other Target team member will say, “It’s in (and give their location).” Team Wal-Mart will use the guessing method and have to look for where their team member is. I will time them both and see who can help the customer

You May Also Find These Documents Helpful

  • Powerful Essays

    Target's Executive Summary

    • 1613 Words
    • 7 Pages

    As a discount retailer, some close competitors of Target are Wal-Mart and Costco. Due to the three sellers’ broad product mix, they sell similar or identical items, which leads to intense rivalry in this industry.…

    • 1613 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    Target Executive Summary

    • 555 Words
    • 3 Pages

    With the shopping world becoming more computerized, brick and mortar stores have to step up and make a great impression on customers. Being hired as a consultant for Target, I would implement a plan to utilize the four principal functions of a manager (Kinicki & Williams, 2013). I would devise a plan to provide an appealing facility that not only sells desirable products at a competitive price, but a facility that smells good, sounds good, and is clean. Employees would go through training that would educate them on technology of the store, products being sold, and customer service. Goals would be established for each department, and a clear understanding of achievement would be implemented.…

    • 555 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Target Corporation Final

    • 2502 Words
    • 24 Pages

    For Target the brand is the complete experience for its customers along with the addition of value for your money. This, of course, is only one strategy to stretch the growth of the company. Target has spent years building its brand image and its loyalty among its customers, which is the envy of the retailing world. Target has never been a company to use generic strategies to build their corporation into what it is today. They have needed to be an innovator in retailing and to develop their business model from the ground up. To the level that a corporation grows its business by building upon a core business strategy and the set of skills developed in that business, we can say that it is creating cooperation throughout the business.…

    • 2502 Words
    • 24 Pages
    Powerful Essays
  • Good Essays

    Target Stores' competitive advantage is their "ability to surprise and delight" consumers by carrying affordable items that buyers need and still allowing guests the opportunity to "fill their baskets with what they want." Target has been recognized as a leader in trend…

    • 445 Words
    • 2 Pages
    Good Essays
  • Good Essays

    When you compare Walmart and Target, you will notice two main differences. One different is the price, and the other is your shopping experience when you enter these stores. These differences impact way. They decide the location of the stores and even who will ultimately shop there.…

    • 438 Words
    • 2 Pages
    Good Essays
  • Best Essays

    Hr491 Position Paper

    • 2459 Words
    • 10 Pages

    Target’s mission “is to make Target the preferred shopping destination for our guests by delivering outstanding value, continuous innovation and an exceptional guest experience by consistently fulfilling our “Expect More. Pay Less. ®” brand promise. To support our mission, we are guided by our commitments to great value, the community, diversity and the environment” (Target). Target was created in 1961 by the Dayton Company in order to expand and “combine the best of the fashion world with the best of the discount world, a quality store with quality merchandise at discount process, and a discount supermarket…” (About Target, 2012).…

    • 2459 Words
    • 10 Pages
    Best Essays
  • Better Essays

    SWOT Analysis: Target

    • 1530 Words
    • 7 Pages

    Target’s purpose and mission statement is “We fulfill the needs and fuel the potential of our guests. That means making Target your preferred shopping destination in all channels by delivering outstanding value, continuous innovation and exceptional experiences—consistently fulfilling our Expect More. Pay Less.® brand promise.” Target’s determination to fulfill the needs and fuel the potential of their guests is leading them to their solutions that drive both business and social value. Target is focused on new ways to build onto Target’s legacy of corporate responsibility. Target works along side and together with their team members, guests, suppliers, and communities to create better outcomes on issues that matter. The focus will always be…

    • 1530 Words
    • 7 Pages
    Better Essays
  • Better Essays

    Target vs Wal Mart

    • 1640 Words
    • 7 Pages

    Target has a long standing tradition of providing superior products to consumers. Whether it is clothing or your groceries, Target is known for being a top competitor to the retail giant Wal-Mart. Target also has a long standing tradition of making economic decisions that benefit the consumer. In their most recent decision to move into Canada, Target is now moving into international business. Their brand name is not widely known throughout Canada, but given their reputation in America, Target should have no problem entering the Canadian market.…

    • 1640 Words
    • 7 Pages
    Better Essays
  • Good Essays

    After looking in the stores themselves, surfing around online at Target.com, and talking directly with the consumers, and employees of Target. Our recommendations for Targets are that successful companies should continuously improve the quality of their products, stores, and employees. Here are recommendations for improving consumers satisfaction levels for Target.…

    • 3991 Words
    • 16 Pages
    Good Essays
  • Good Essays

    The current age level for the shoppers at Target was 25-34 which is a lot lower than the ages that shop at Walmart. The income levels for these shoppers were 50,000-79999 and females were also their main shoppers. As from the statistics the age of the shoppers was lower than Walmart which is the only difference in between Walmart and Target. From these statistics, the target market for Target seems to be on the Lower end of age while the target market for Walmart seems to be middle age.…

    • 634 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Target Corporation

    • 4839 Words
    • 20 Pages

    Target Corporation has no new imminent threats on its horizon. Its greatest challenge continues to be the problem of competing with Wal-Mart. In order to reduce the threat posed to profits by internal rivalry in the discount retailing industry, Target should focus on two key issues: growth and differentiation. Target has grown consistently in the past. The obvious areas in which Target should concentrate its expansion are markets in the South and Northeast, where there are plenty of attractive locations with no Target stores. New territory also exists in the form of urban areas. Due to size…

    • 4839 Words
    • 20 Pages
    Powerful Essays
  • Good Essays

    Target Corporation Essay

    • 566 Words
    • 3 Pages

    Target is a very popular chain store across the United States. In almost every major city you visit, you can find at least one store, maybe even multiple across large suburban areas. The easily recognized red and white bullseye has become a national symbol of a high quality shopping experience with low, affordable prices. But how did Target come to be such an affluent business? Despite having humble beginnings in the midwest, Target has grown to be a well-known, successful chain that has many different products that are high quality to offer to its customers.…

    • 566 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Business: Strategic Planning

    • 3152 Words
    • 13 Pages

    “The mission is to make Target the preferred shopping destination for the guests by delivering outstanding value, continuous innovation and an exceptional guest experience by consistently fulfilling the brand promise of Expect More. Pay Less.…

    • 3152 Words
    • 13 Pages
    Good Essays
  • Good Essays

    Target uses the on-the-job training program as well with a twist. They train their employees in all aspects of the floor so that they can assist each other so that the customer is always coming first. For example, if there are lines at the registers, employees can be pulled off the floor to assist in ringing up customers so they do not have to wait as long. Or if a customer need help in toys but cannot find an employee, someone who works in electronic could possibly help the customer if he has been cross trained in both of these areas. Thus, Target has happier customers…

    • 412 Words
    • 2 Pages
    Good Essays
  • Better Essays

    It offers a fun, comfortable and safe shopping environment with low-prices on high quality, well-designed items. Target is process-oriented, focused on getting their work done with integrity towards employees and customers. They have a deep concern for their employees, providing a fair, positive work environment and fair wages. Target is dedicated to meeting their guests’ needs and always catering to the guest experience, which contributes greatly to their success and the positive consumer attitude towards their…

    • 1781 Words
    • 8 Pages
    Better Essays