Print Media

Today, a news item is dispatched in a flash of eye from one corner to another corner of the world. Before the invention of printing press, newspaper was published in a hand-written form, but today, no newspaper or media organization can think of the non-existence of computer in its entity. Computer is considered a vital part of media industry now. Print, broadcast, electronic and advertising, all communication mediums taking full advantage of this new invention of the century
By the middle of the 19th century, newspapers were becoming the primary means of disseminating and receiving information. Between 1890 to 1920, the period known as the "golden age" of print media, media barons such as William Randolph Hearst, Joseph Pulitzer, and Lord Northcliffe built huge publishing empires. These men had enormous influence within the media industry, and gained notoriety for the ways in which they wielded their power.

The newspapers in late 1990s, started offering their contents on the internet in a record number.acc to INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS
VOL 4, NO 3 pg no526
Changing Trends in Print Media of Pakistan
Muhammad Nasir
Department of Communication & Media Studies
Sarhad University of Science & Information Technology
Peshawar-Pakistan

Influence of electronic media
In the last 50 years the media influence has grown significantly with the advance of technology, first there was the telegraph, then the radio, the newspaper, magazines, television and now the internet.
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The electronic media has touched every sphere of the human aspect. In the present times, information and technology are interwoven with the society’s economic progress.
The evolution of electronic media has had an overwhelming impact on the society. The Opportunities of communication have broken all barriers across national boundaries and have led to the germination of new ideas through the cross pollination of cultures. Electronic information has had a positive impact in the promotion of various social regimes.

Positive impact of electronic media
The electronic media direct social change and values. The electronic media may be successful in stimulating the change in the tightly held ideas and rigid attitudes to bring desired change. The media can give direction to social change, and positively guide the society towards the desired goals

Growth of electronic media in Pakistan
The electronic media in Pakistan has made rapid progress. Only three or four decades ago, radio and state owned TV was considered to be the main sources of information. Today, we have more than 77 Satellite TV Channels, 2346 cable operators, 28 landing TV Channels from abroad like BBC, CNN, Sky, Star etc. and more than 129 FM Stations(on air and in some cases licences issued) including 46 Radio Channels. The investment this year is expected US$ 1.5 billion. Total investment in this sector is US$ 2.5 billion. The new jobs likely to be created are 150000. The indirect employment is 7 million. The advertisement market in 2008 was US$ 431 Million and in 2009 it was estimated as US$ 691 million. This growth has made available more knowledge and up to date information in all spheres of life to the general public.
TV started its test transmissions in 1964. Pakistan Television Corporation was incorporated as a joint stock company in 1967 and in 1984 it was converted into a corporation under the Companies Ordinance. PTV has been a great source of entertainment. TV has also effectively disseminated information on a variety of subjects to its viewers.