Pringles Marketing Project
Table of Contents
Introduction pg.2
Methodology pg.3
Overview of Pringles pg.3
Product
Definition of Product pg.4
Product Life Cycle pg.5-6
Branding pg.7
Packaging pg.8-9
Price
Importance of Price pg.10
Pricing Methods pg.10-11
Promotion
Methods of Promotion pg.12-14
Place
Methods of Distribution pg.15-16
Conclusion pg.16
Bibliography pg.17
Introduction
My name is blank. I am currently studying business at Waterford Collage . As part of my Marketing Practice Module I am required to select a product and analyse the Marketing Mix in relation to the product. The product I have selected is Pringles. I chose to do my project on Pringles as they have a very interesting packaging design and they are one of the leading providers of potatoes crisps.
Firstly I will present an overview of Pringles then I will examine the Marketing Mix used by Pringles. There are four elements of the Marketing Mix, these are, Product, Price, Promotion and Place.
In the product section I will define the Product Life Cycle and determine where Pringles are positioned on the Life Cycle. I will then examine Pringles brand name and the packaging that they use. In the section on price, I will discuss the importance of price and suggest what pricing method I think Pringles adopt. For the promotional section of the Marketing Mix I will examine how Pringles promote and create awareness of their product. Lastly for the section on Place I will investigate the distribution channels used by Pringles.
Methodology
Primary research was not necessary as part
Introduction pg.2
Methodology pg.3
Overview of Pringles pg.3
Product
Definition of Product pg.4
Product Life Cycle pg.5-6
Branding pg.7
Packaging pg.8-9
Price
Importance of Price pg.10
Pricing Methods pg.10-11
Promotion
Methods of Promotion pg.12-14
Place
Methods of Distribution pg.15-16
Conclusion pg.16
Bibliography pg.17
Introduction
My name is blank. I am currently studying business at Waterford Collage . As part of my Marketing Practice Module I am required to select a product and analyse the Marketing Mix in relation to the product. The product I have selected is Pringles. I chose to do my project on Pringles as they have a very interesting packaging design and they are one of the leading providers of potatoes crisps.
Firstly I will present an overview of Pringles then I will examine the Marketing Mix used by Pringles. There are four elements of the Marketing Mix, these are, Product, Price, Promotion and Place.
In the product section I will define the Product Life Cycle and determine where Pringles are positioned on the Life Cycle. I will then examine Pringles brand name and the packaging that they use. In the section on price, I will discuss the importance of price and suggest what pricing method I think Pringles adopt. For the promotional section of the Marketing Mix I will examine how Pringles promote and create awareness of their product. Lastly for the section on Place I will investigate the distribution channels used by Pringles.
Methodology
Primary research was not necessary as part
Bibliography: Connolly, E. (2008) The Business World, Mentor Books: UK. Hutchinson, B. (2008). www.nydailynews.com P&G archivist Ed Rider (accessed on 2nd March 2012). Martin, A. (2011) “Once A Great Flop, Now Sold for Billion”, New York Times, April 5th 2011. White, M. (2008). http://patentlibrarian.blogspot.com (accessed 2nd March 2012). www.bighistory.net (accessed on 2nd March 2012). www.whenguide.com (accessed on 2nd March 2012). www.gardenguide.com (accessed on 3rd March 2012). www.a.s.a.i.ie (accused on 5th March 2012)