Pringles Marketing Project

Powerful Essays
Topics: Pricing, Marketing
Table of Contents
Introduction pg.2
Methodology pg.3
Overview of Pringles pg.3
Product
 Definition of Product pg.4
 Product Life Cycle pg.5-6
 Branding pg.7
 Packaging pg.8-9
Price
 Importance of Price pg.10
 Pricing Methods pg.10-11
Promotion
 Methods of Promotion pg.12-14
Place
 Methods of Distribution pg.15-16
Conclusion pg.16
Bibliography pg.17

Introduction
My name is blank. I am currently studying business at Waterford Collage . As part of my Marketing Practice Module I am required to select a product and analyse the Marketing Mix in relation to the product. The product I have selected is Pringles. I chose to do my project on Pringles as they have a very interesting packaging design and they are one of the leading providers of potatoes crisps.

Firstly I will present an overview of Pringles then I will examine the Marketing Mix used by Pringles. There are four elements of the Marketing Mix, these are, Product, Price, Promotion and Place.

In the product section I will define the Product Life Cycle and determine where Pringles are positioned on the Life Cycle. I will then examine Pringles brand name and the packaging that they use. In the section on price, I will discuss the importance of price and suggest what pricing method I think Pringles adopt. For the promotional section of the Marketing Mix I will examine how Pringles promote and create awareness of their product. Lastly for the section on Place I will investigate the distribution channels used by Pringles.

Methodology
Primary research was not necessary as part



Bibliography: Connolly, E. (2008) The Business World, Mentor Books: UK. Hutchinson, B. (2008). www.nydailynews.com P&G archivist Ed Rider (accessed on 2nd March 2012). Martin, A. (2011) “Once A Great Flop, Now Sold for Billion”, New York Times, April 5th 2011. White, M. (2008). http://patentlibrarian.blogspot.com (accessed 2nd March 2012). www.bighistory.net (accessed on 2nd March 2012). www.whenguide.com (accessed on 2nd March 2012). www.gardenguide.com (accessed on 3rd March 2012). www.a.s.a.i.ie (accused on 5th March 2012)

You May Also Find These Documents Helpful

  • Powerful Essays

    Pringles - Meet the pringles

    • 3534 Words
    • 15 Pages

    1. Executive Summary This marketing plan provides a written analysis of the trends, consumer demands and markets in the snack industry and the implementation strategy Procter & Gamble (P&A) plans to put into action when launching a new product extending on the current Pringles line. The key success factors of this marketing plan are: * Growing market for low-calorie (healthier) products and exotic tastes: -The market for healthier snack products, and especially low-calorie products has great…

    • 3534 Words
    • 15 Pages
    Powerful Essays
  • Satisfactory Essays

    Pringles

    • 355 Words
    • 2 Pages

    conduct our assignment is Pringles, one of the kinds of tidbits in the market. Pringles are a type of potato chips which are very thin, very crispy and have a sort of wavy shape. Pringles come in a variety of flavours such as Original, Cheese, BBQ, Hot and Spicy, Sour Cream and Onion. Pringles are packaged in tubular, air-tight, cardboard cans with plastic lids. Then, Pringles come out with a logo for their potato chips. So, “Julius Pringles” was born. “Julius Pringles” represented a man’s head with…

    • 355 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Pringles

    • 936 Words
    • 4 Pages

    Diploma in Professional Cookery Level 5 * Effective from September 2012 intake. Diploma in Professional Cookery Level 5 Learning Outcomes The graduate of the course will be able to demonstrate the skills and knowledge required for chefs who are involved in complex cooking across the major food groups in a commercial kitchen. The graduates will have a solid base from which to further develop their investigative and presentation skills of cuisine, including menu and kitchen design…

    • 936 Words
    • 4 Pages
    Satisfactory Essays
  • Powerful Essays

    Imc Plan for Pringles

    • 4874 Words
    • 20 Pages

    customer base and increased loyalty.' David A. Aaker Professor of Marketing Strategy at University of California at Berkeley. Table of contents 1. Formal introduction The report that is presented is based on integrated marketing Communication plan for introducing new flavor of Pringles potato Chips Product i.e. Pringles pizza. The theme of the report is to present an integrated marketing communication plan regarding Pringles-pizza potato chips from year 2008 to 2009. The report will first highlight…

    • 4874 Words
    • 20 Pages
    Powerful Essays
  • Satisfactory Essays

    Pringles MICRO ANALYSIS

    • 316 Words
    • 2 Pages

    (Procter & Gamble, 2010) Pringles was sold to Kellogg in 2012 for $2,7 billion. (Woodley, 2012) Pringles chips are available in a variety of unusual and irresistible flavours such as Ketchup, BBQ, Jalapeño e.t.c. (Procter & Gamble, 2010) There are snack size packages (40g) available and sharing packages (190g) as well. (Procter & Gamble, 2010) (The company profile page has more information about the company of pringles) COMPETITORS There is intense competition for pringles. For example; competitors…

    • 316 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Maryland V. Pringle

    • 1046 Words
    • 5 Pages

    Maryland v. Pringle, 540 S. 366 (2003) Facts: A police Officer Snyder stopped a car for speeding on August 7, 1999 at 3:16 a.m. Partlow, the owner of the vehicle was driving the car, Pringle was the front seat passenger, and Smith was the back seat passenger. Officer Snyder asked Partlow for his driver’s license and the registration. When Partlow opened the glove box to grab his vehicle registration, Officer Snyder saw a large quantity of rolled up cash. After, checking Partlow’s license…

    • 1046 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Wilson vs Pringle

    • 1172 Words
    • 5 Pages

    http://www.lawteacher.net/jurisprudence/essays/trespass-to-person.php#ixzz2Zf4KlLwK Wilson V Pringle [1986] 2 All ER 440 The plaintiff and the defendant were two schoolboys involved in an incident in a school corridor as the result of which the plaintiff fell and suffered injuries. The plaintiff issued a writ claiming damages and alleging that the defendant had committed a trespass to the person of the plaintiff. In his defence the defendant admitted that he had indulged in horseplay with the plaintiff…

    • 1172 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Case Report ------------------------------------------------- Procter & Gamble Italy: The Pringles Launch Group N°1 Jorge Quiñonez Alonso Díaz Otto Schroeder Jaime Rodriguez 1. A brief introduction of the situation presented in the case Procter and Gamble (P&G) was founded in 1837 in Cincinnati, Ohio, USA. The innovative strategy & intimate understanding of consumer needs, made this small family-run to become one of the world´s most important consumer goods businesses…

    • 1727 Words
    • 7 Pages
    Good Essays
  • Good Essays

    Marketing Project

    • 568 Words
    • 3 Pages

    MKT 200: Group Project (Fall 2012) The group project will be in the form of BUSINESS REPORT of 4,000 - 6000 words. While the format may normally be a business report, it is important that you read the following carefully and in consultation with your faculty decide on the best format to use in the work. In Marketing there are no "model answers" to situations and thus there is not a single correct way of dealing with the topic that you choose. The distinction between a good answer and one that…

    • 568 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Marketing Project

    • 2899 Words
    • 12 Pages

    Dedication This project is the effort of our whole group and we are dedicating this project to our Principles of Marketing’ instructor Sir Shoaib Muhammad Acknowledgement With the core of our heart we are thanks ALLAH for his blessing on us, and for giving this opportunity to learn, after that we gratefully thanks to Mr. Shehzad Iqbal who is sales officer in Akhlaq Furniture, for letting us do our analysis and to let us experience about the marketing plan that Akhlaq…

    • 2899 Words
    • 12 Pages
    Powerful Essays