Principles of Marketing (MRKT 310) Study Guide
University of Maryland University College
Principles of Marketing (MRKT 310)
COMMON FINAL EXAMINATION
STUDENT STUDY GUIDE
Spring, 2010
Overview
Welcome to the Student Study Guide for Spring 2010. This document will assist you study throughout the semester and as you prepare for the common final exam required for all sections of MRKT 310. Your faculty member has been instrumental in the design of this test. Continue to seek his or her help understanding the material as the semester progresses. Many of the text concepts are not included in the final exam and your faculty member through written assignments, case studies, conferences, or other methods will assess your understanding of them.
UMUC requires all proctored final exams in the School of Undergraduate Studies be closed book. Therefore, no notes or other study aids will be allowed in the testing center. This is a comprehensive final exam covering the entire course. All policies and procedures required by UMUC and the testing center apply.
For those of you taking the paper and pencil version of the final exam, there are two versions (Version A and Version B) each consisting of an eight-page Test Instrument and a six-page Answer Sheet (pages 9 through 14).
You may find it useful to detach the Answer Sheet from the Test Instrument to allow you easier access to both documents. Write your name and section number (e.g., 6980, 6981, 6982, etc.) on the Answer Sheet. You may write on the test instrument, but only responses on the Answer Sheet will be graded.
For those of you taking the online version of the final exam, all instructions will be noted on your computer screen. The online final exam is identical to the paper-and-pencil version except for the question order. We strongly encourage you to sign up for the online version if it is available at your testing site.
Please be warned that this is not an easy test and you should be prepared to spend the entire three-hour
Principles of Marketing (MRKT 310)
COMMON FINAL EXAMINATION
STUDENT STUDY GUIDE
Spring, 2010
Overview
Welcome to the Student Study Guide for Spring 2010. This document will assist you study throughout the semester and as you prepare for the common final exam required for all sections of MRKT 310. Your faculty member has been instrumental in the design of this test. Continue to seek his or her help understanding the material as the semester progresses. Many of the text concepts are not included in the final exam and your faculty member through written assignments, case studies, conferences, or other methods will assess your understanding of them.
UMUC requires all proctored final exams in the School of Undergraduate Studies be closed book. Therefore, no notes or other study aids will be allowed in the testing center. This is a comprehensive final exam covering the entire course. All policies and procedures required by UMUC and the testing center apply.
For those of you taking the paper and pencil version of the final exam, there are two versions (Version A and Version B) each consisting of an eight-page Test Instrument and a six-page Answer Sheet (pages 9 through 14).
You may find it useful to detach the Answer Sheet from the Test Instrument to allow you easier access to both documents. Write your name and section number (e.g., 6980, 6981, 6982, etc.) on the Answer Sheet. You may write on the test instrument, but only responses on the Answer Sheet will be graded.
For those of you taking the online version of the final exam, all instructions will be noted on your computer screen. The online final exam is identical to the paper-and-pencil version except for the question order. We strongly encourage you to sign up for the online version if it is available at your testing site.
Please be warned that this is not an easy test and you should be prepared to spend the entire three-hour