Principles of Marketing Essays
Principles of Marketing
Principles of Marketing
Timothy Emmons
BUS 330
Instructor Charles Jarrell
March 14, 2011
Harley Davidson an American Icon
Marketing is about influencing people or consumers to use your product and to keep them coming back. There are many industries that utilize marketing and advertising to make revenues. The art of turning a dollar and leaving a consumer with the feeling they truly gained something from the exchange is good marketing. The motorcycle industry has accomplished a marketing strategy that has proven very successful for many years. The motorcycle I am most interested in is specifically the Harley Davidson. Motorcycles bring about a sense of freedom from the daily grind of work, administration, and other worries. People want to own a motorcycle as the feel of the open road and sense of freedom envelopes you as the wind rushes over your body. In many circles there are car clubs and car owners that hold to their brand of choice but there are none more brand specific then a Harley owner. There are a lot of considerations to purchasing a motorcycle and one is a sense of belonging to something or a group larger than yourself.
In 1901 a young twenty-one year old man named William S. Harley designed and blue printed an engine that would fit onto a bicycle frame. He partnered with Arthur Davidson his boyhood pal of many years in working towards their dream and goal of manufacturing an American made motorcycle that would be different than any other out on the market. With many years of trial and error it was not until around 1911 that he developed the now famous V-Twin engine that is still produced today and copied by other motorcycle manufacturers. In 1916 Harley manufactured motorcycles labeled “fighting motorcycle” with a side car machine gun that was used along the Mexican border combating Poncho Villa and his revolutionaries (Wagner). They also incorporated models and produced 20,000 motorcycles to help in the
Principles of Marketing
Timothy Emmons
BUS 330
Instructor Charles Jarrell
March 14, 2011
Harley Davidson an American Icon
Marketing is about influencing people or consumers to use your product and to keep them coming back. There are many industries that utilize marketing and advertising to make revenues. The art of turning a dollar and leaving a consumer with the feeling they truly gained something from the exchange is good marketing. The motorcycle industry has accomplished a marketing strategy that has proven very successful for many years. The motorcycle I am most interested in is specifically the Harley Davidson. Motorcycles bring about a sense of freedom from the daily grind of work, administration, and other worries. People want to own a motorcycle as the feel of the open road and sense of freedom envelopes you as the wind rushes over your body. In many circles there are car clubs and car owners that hold to their brand of choice but there are none more brand specific then a Harley owner. There are a lot of considerations to purchasing a motorcycle and one is a sense of belonging to something or a group larger than yourself.
In 1901 a young twenty-one year old man named William S. Harley designed and blue printed an engine that would fit onto a bicycle frame. He partnered with Arthur Davidson his boyhood pal of many years in working towards their dream and goal of manufacturing an American made motorcycle that would be different than any other out on the market. With many years of trial and error it was not until around 1911 that he developed the now famous V-Twin engine that is still produced today and copied by other motorcycle manufacturers. In 1916 Harley manufactured motorcycles labeled “fighting motorcycle” with a side car machine gun that was used along the Mexican border combating Poncho Villa and his revolutionaries (Wagner). They also incorporated models and produced 20,000 motorcycles to help in the
References: Berner, Robert. (1 May 2006). “Detergent Can Be So Much More.” Business Week. Iss. Web Marketing Today 1995-2012