Principles of Marketing
Marketing Project Part 1
Principles of Marketing
Georgia Southern University
Dr. Bock
Marketing Project: Part 1
Company Description
“Choose. Brew. Enjoy.”(McGinn, D.). These are three words that started a coffee brewing evolution, Keurig. Keurig is a coffee company that designs and manufactures single cup brewing system for use in the home, hospitality, commercial office, food service, and medical office environments. Keurig was founded in “1992 and is based in Reading, Massachusetts” (McGinn, D.). While providing convenient coffee manufactures is our top priority, we also provide gourmet coffee, tea, hot cocoa, and iced beverages in our specially designed K-cup portion packs. Today, we are the leading company in the “single cup brewing” family in North America, and we are excited to share with you our new and upcoming products.
As well as making gourmet coffees we also have great care for the world around us and share a strong tradition of sustainability. As you search on our website you can see it is evident that we are passionate about innovation and have a strong sense of responsibility to give back to the communities we’re connected to, both in North America and in the communities around the world from which we source our products. All in all, our goal is to improve the world through our business “Brewing a Better World TogetherSM” (McGinn, D.). As our company grows strong, so does our commitment to sustainability.
In our new line of products, we are featuring a coffee thermos called “Jo on the Go.” This thermos is a new product that puts our Keurig coffee machine into a small portable mug that you can take and make coffee anywhere. This thermos will also have mini K-cups that will fit underneath the cap, available in all our current flavors. The thermos can be plugged in anywhere using a USB chord. The way it works is, after pouring your desired amount of water into the thermos, once plugged in, the steam will infuse within the K-cup, and within
Principles of Marketing
Georgia Southern University
Dr. Bock
Marketing Project: Part 1
Company Description
“Choose. Brew. Enjoy.”(McGinn, D.). These are three words that started a coffee brewing evolution, Keurig. Keurig is a coffee company that designs and manufactures single cup brewing system for use in the home, hospitality, commercial office, food service, and medical office environments. Keurig was founded in “1992 and is based in Reading, Massachusetts” (McGinn, D.). While providing convenient coffee manufactures is our top priority, we also provide gourmet coffee, tea, hot cocoa, and iced beverages in our specially designed K-cup portion packs. Today, we are the leading company in the “single cup brewing” family in North America, and we are excited to share with you our new and upcoming products.
As well as making gourmet coffees we also have great care for the world around us and share a strong tradition of sustainability. As you search on our website you can see it is evident that we are passionate about innovation and have a strong sense of responsibility to give back to the communities we’re connected to, both in North America and in the communities around the world from which we source our products. All in all, our goal is to improve the world through our business “Brewing a Better World TogetherSM” (McGinn, D.). As our company grows strong, so does our commitment to sustainability.
In our new line of products, we are featuring a coffee thermos called “Jo on the Go.” This thermos is a new product that puts our Keurig coffee machine into a small portable mug that you can take and make coffee anywhere. This thermos will also have mini K-cups that will fit underneath the cap, available in all our current flavors. The thermos can be plugged in anywhere using a USB chord. The way it works is, after pouring your desired amount of water into the thermos, once plugged in, the steam will infuse within the K-cup, and within