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PRINCIPLES AND PRACTICES OF COMMUNICATION

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PRINCIPLES AND PRACTICES OF COMMUNICATION
Introduction
Floyd (2010) defines communication competence as communicating in means that are effective and appropriate in a given situation. Practitioners of competent communication can be observed to share several common characteristics. I will attempt to surface 4 of these characteristics, with specific references made to Mr Ian Low, blogger of The Silver Chef.

Self-Awareness
Self-awareness is defined as the awareness of how an individual’s behaviour affects others (Floyd, 2010). An effective communicator must be aware of his individuality and behaviour and how others may be affected by his behaviour, more specifically, whether it fits within the situation as well as social setting. Emotional intelligence would therefore be key and would allow an individual to better comprehend the social behaviours and emotions of others, and in turn, translate into competent communication.

The Silver Chef blog was started in 2010 whereas 2 of the blogs he listed in his post, started a year after that in 2011. Despite being a more established food blogger, he demonstrates self-awareness in his posts and refrains from harbouring on this fact. If he had, readers may not find his opinions to be credible. Adaptability
This trait is defined as one’s ability to modify one’s own behaviour to better suit a changing situation. A competent communicator must be able to adapt to changes in social settings and modify his own behaviour appropriately.

With reference to the blog, Mr Low had previously posted a Top 5 Singapore Food Blog when he first started out as a food blogger. However, after 3 years of blogging and gaining more experience within the food community, Mr Low is adaptable enough to make a similar post, demonstrating adaptability as a communicator.

Cognitive Complexity
Being able to understand a given situation in multiple ways defines cognitive complexity (Floyd, 2010). To better understand what is occurring in a specific situation, it is important for an



References: Aripin, N. A. (2013, July 18). 1 in 2 Singapore residents do not have a close friend from another race: survey. Yahoo! News. Retrieved from http://sg.news.yahoo.com/hd---1-in-2-singapore-residents-do-not-have-a-close-friend-from-another-race--survey-111616417.html Dobkin, B. A. & Pace, C. P. (2006). Communication in a Changing World. McGraw-Hill Higher Education Floyd, K. (2010). Communication Matters. McGraw-Hill Higher Education Low, I. (2013, June 6). The Best Singapore Food Blogs - My Favorite Top 3. The Silver Chef. Retrieved from http://thesilverchef.blogspot.sg/2013/06/the-best-singapore-food-blogs-my.html

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