Principles and Practice of Public Relations

JLS 610

PRINCIPLES AND PRACTICE OF PUBLIC RELATIONS

JLS 610

PRINCIPLES AND PRACTICE OF PUBLIC RELATIONS

Course Code Course Title Course Developer Content Editor Programme Leader

JLS 610 Principles and Practice of Public Relations Ojomo W. Olusegun Dr. Adidi O. Uyo Christine I. Ofulue (Ph.D) National Open University of Nigeria Victoria Island Lagos. Chidinma Onwubere National Open University of Nigeria Victoria Island Lagos.

Course Coordinator

NATIONAL OPEN UNIVERSITY OF NIGERIA ii JLS 610

PRINCIPLES AND PRACTICE OF PUBLIC RELATIONS

National Open University of Nigeria Headquarters 14/16 Ahmadu Bello Way Victoria Island Lagos Abuja Annex 245 Samuel Adesujo Ademulegun Street Central Business District Opposite Arewa Suites Abuja e-mail: [e-mail] URL: www.nou.edu.ng National Open University of Nigeria 2006 First Printed 2006 ISBN: 978-058-987-2 All Rights Reserved Printed by …………….. For National Open University of Nigeria

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JLS 610

PRINCIPLES AND PRACTICE OF PUBLIC RELATIONS

TABLE OF CONTENT
Module 1 Unit 1 Unit 2 Unit 3 Unit 4 Module 2 Unit 1 Unit 2 Unit 3 Unit 4 Unit 5 Module 3 Unit 1 Unit 2 Unit 3 Unit 4 Unit 5 Module 4 Unit 1 Unit 2 Unit 3 Unit 4 Unit 5 Module 5 Unit 1 Unit 2 Unit 3 Unit 4 Unit 5 iv PAGE

Meaning and Scope of Public Relations…… 1 Definitions and components of public Relations……………………………………… Functions and Careers of Public Relations …... Public Relations and Related Concepts………. Public Relations Publics……………………… 1-7 8-10 11-19 20-26

Evolution and Process of Public Relations… 27 Origins and Pioneers of Public Relations…….. History and Development of Public Relations in Nigeria……………………………………... Models of Public Relations…………………… Models of Public Relations (The Melvin Sharpe’s Model)……………………………… Research in Public Relations…………………. 27-32 33-38 39-44 45-49 50-60

Writing and Speaking In Public Relations… 61 The Challenge of Writing and Speaking in Public Relations……………………………….