Principles and Practice Of Festivals & Events Management
Executive Summary
Description of the festival
Haineken Open’er Festival is the largest musical event organized in Poland since 2002. It is organized by Alter Art with the cooperation of the city of Gdynia, and the main sponsor of the festival is the producer of Haineken beer. Open’er will take place from 3 to 6 July in Gdynia in Poland.
Finance Required
Opener total cost is estimated to about 5 million pounds. Festival expenditure covers three main areas: management, costs of festival and promotion. The largest part of the budget is required to cover the fees for the artists that can absorb up to 65% of the total budget.
Financial Projections
The largest income for the organization of the Open’er festival will come from various sponsors. Furthermore, the additional money will come from the sales of festival souvenirs, Gdynia city, advertising on promotional materials and from the sale of tickets. It is expected that revenue of the festival will increase at about 10%.
Business Differentiators
The distinguishing factor of Open’er among other festivals in Poland is definitely the line-up with the world 's biggest music stars, who often had never performed in Poland before. In addition, the festival offers unique attractions, theatrical performances, fashion show, as well as it combines different types of music.
Festival Credibility
Opener festival every year is becoming more popular, and attracts more participants, not only from Poland but also from all over Europe. The festwal has been twice awarded as the best large festival. Its popularity is also evidenced by the fact that the sale of tickets starts even before the announcement of performing artists.
The Company & The Industry
Haineken Open 'er Festival is an open-air music and performing arts festival which takes place from 3 to 6 July 2013 year in Gdynia and the municipalities of Kosakowo in Poland (Opener, 2013). Apart from the concerts of about 120 artists on seven stages, the festival
Description of the festival
Haineken Open’er Festival is the largest musical event organized in Poland since 2002. It is organized by Alter Art with the cooperation of the city of Gdynia, and the main sponsor of the festival is the producer of Haineken beer. Open’er will take place from 3 to 6 July in Gdynia in Poland.
Finance Required
Opener total cost is estimated to about 5 million pounds. Festival expenditure covers three main areas: management, costs of festival and promotion. The largest part of the budget is required to cover the fees for the artists that can absorb up to 65% of the total budget.
Financial Projections
The largest income for the organization of the Open’er festival will come from various sponsors. Furthermore, the additional money will come from the sales of festival souvenirs, Gdynia city, advertising on promotional materials and from the sale of tickets. It is expected that revenue of the festival will increase at about 10%.
Business Differentiators
The distinguishing factor of Open’er among other festivals in Poland is definitely the line-up with the world 's biggest music stars, who often had never performed in Poland before. In addition, the festival offers unique attractions, theatrical performances, fashion show, as well as it combines different types of music.
Festival Credibility
Opener festival every year is becoming more popular, and attracts more participants, not only from Poland but also from all over Europe. The festwal has been twice awarded as the best large festival. Its popularity is also evidenced by the fact that the sale of tickets starts even before the announcement of performing artists.
The Company & The Industry
Haineken Open 'er Festival is an open-air music and performing arts festival which takes place from 3 to 6 July 2013 year in Gdynia and the municipalities of Kosakowo in Poland (Opener, 2013). Apart from the concerts of about 120 artists on seven stages, the festival
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