In Partial Fullfilment of the Requirements
In Principles of Marketing
I. Executive Summary
My restaurants name is bamboo burger why?? Because to put it simply we serve bamboo shoots burgers we serve healthy burgers made out of bamboo shoots it’s the new trend nowadays. Bamboo burger are delicious, Healthy new items that support the Earth while nourishing your body. Bamboo a high quality plant food, presents itself for countless practical and creative uses. It is low in sugar and it contains anti cancer agents.
My Logo is simple a 3d art word made out of bamboo. Because my restaurant will serve bamboo burger products. Green is the color of nature, fertility, life. Grass green is the most restful color. Green symbolizes self-respect and well being. Green is the color of balance. It also means learning, growth and harmony. Green is a safe color, if you don't know what color to use anywhere use green. Green means healing. My products are all healthy products that’s why I choose the color green.
II. The Challenge
Goals of our restaurant are Customer Loyalty we want our customers to be loyal to us and want them to come back to our restaurant every now and then. Second goal is Sales Growth we want our sales to increase and we want to bring money to our restaurant, Growing sales numbers can be a clear sign of marketing effectiveness, making it an ideal goal for a marketing plan. Third goal Cost Efficiency yes we want to be at the top of the restaurant business but we will do our best that our product will cost low and be affordable. For us to be succesful we should do all of this
III. Situation Analysis
Company Analysis our company’s strength is that we sell nutrious food because we all know that diseases this day are not very rare no more our products dont give you that kind of disease but we know that our product will be nutritious. Bamboo burger are delicious, Healthy new