Preview

principle of marketing

Powerful Essays
Open Document
Open Document
1097 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
principle of marketing
GROUP ASSIGNMENT
DBCT 1013 Principle of Marketing

Assignment 1- Group Assignment Report 20%
Assignment 2- Oral Presentation with Presentation PowerPoint Slides 10%

COVER PAGE CONTENT
COLLEGE LOGO
CITY UNIVERSITY COLLEGE OF SCIENCE AND TECHNOLOGY

(You do remind to stated the detail as below in your Cover Page Content)
LEVEL: DIPLOMA
PROGRAM: ________________________
SUBJECT & CODE: ________________________
SEMESTER MAY 2014
LECTURER: Ms. Jenny Yap Pei Ling
SUBMISSION: WEEK 4

STUDENT NAME:
ID NO:

INSTRUCTIONS TO STUDENT

1. This assignment carries 20% weightage of group assignment report and 10% of Oral presentation with PowerPoint slides toward the final grade.
2. The assignment should be produced in proportion to the allocation of marks to each sub-part.
3. Your assignment should be printed on A4 size paper using Times New Roman Font (Font Size 12), 1.5 line spacing and alignment justified.
4. The assignment should be organized as follows:

a. Front cover and declaration page.
b. Table of contents.
c. Marking guide for assignment and presentation.
d. Introduction.
e. Main body of the assignment.
f. References- APS Style
g. Appendix (if any).

Note: No marks shall be allocated to completed assignment which is handed without both marking guide.
(Please take note that plagiarism is a serious offence and will NOT be tolerated!)
5. This is a group assignment (group members shall be 6 persons only in a group) and subject to the evaluation below:
a. Group assignment report 100%.
b. Total of 20% for oral presentation with PowerPoint slides.
c. Total 100 marks for group assignment report converted to 10%.
6. Total pages must not exceed 10 pages (excluding front cover, acknowledgement, table of content and attachments or appendices) with 1500 Words(excluding Wording of front cover, acknowledgement,

You May Also Find These Documents Helpful

  • Powerful Essays

    Fins 2624 Assignment

    • 1893 Words
    • 8 Pages

    You may cooperate on this assignment in groups consisting of up to three students. If you prefer to work alone or with only one other student that is fine, too. Either way, make sure to enter the student IDs (including the letter) and names of all students in your group in the appropriate cells (B1:B6) on the Answers sheet. There will be draconian punishments for students that fail to do this.…

    • 1893 Words
    • 8 Pages
    Powerful Essays
  • Powerful Essays

    Marketing Principles

    • 2341 Words
    • 10 Pages

    PLAGIARISM Plagiarism is the act of representing as one’s own original work the creative works of another, without appropriate acknowledgement of the author or source. To avoid plagiarism – it is required that you write your assessment answers in your own words, but, also reference any sources of information using the Harvard Referencing system (please ask your Trainer/Assessor if you require support with this). COLLUSION Collusion is the presentation by a student of an assessment as his or her own which is in fact the result in whole or in part of unauthorised collaboration with another person or persons. Collusion involves the cooperation of two or more students in plagiarism or other forms of academic misconduct and as such both parties are subject to disciplinary action. Collusion or copying from other students is not permitted and will result in a “0”…

    • 2341 Words
    • 10 Pages
    Powerful Essays
  • Satisfactory Essays

    This quiz consist of 10 multiple choice questions and covers the material in Chapter 1. Be sure you are in Chapter 1 when you take the quiz.…

    • 412 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Marketing Principle

    • 3010 Words
    • 13 Pages

    Samsung Group is a Korean company for electronic products in different areas and some component business. Samsung Group started as a small-scale export business in Korea in 1938. It focuses on transporting vegetables and other food to China and expanded into a larger company as time changes. In the period of 1970 to 1979, the strategy of this company changed. The set up Samsung Shipbuilding and Samsung Precision Company, they also start to do the household appliances. The most important thing is they purchased 50% of semiconductor in Korea, this change helped them became a leader at electronic and semiconductor industry. Following the next 10 years, Samsung Group entered the global market. Overtime, Samsung Group keeps researching and innovating technology, and developed the digital frontier for television and smartphone. In the 21st century, they led digital age to a huge change. (Samsung.com)…

    • 3010 Words
    • 13 Pages
    Powerful Essays
  • Good Essays

    Marketing Principles

    • 2032 Words
    • 9 Pages

    Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of goods, services, and ideas to create exchanges that satisfy individual and organisation objectives. Marketing has many ways that products are sold. It includes advertising, selling and delivering products to people. Marketers try to get the attention of target audiences by using slogans, packaging design, celebrity endorsements and general exposure in the media world. The process of developing, promoting, and distributing products to satisfy customers ' needs and wants.…

    • 2032 Words
    • 9 Pages
    Good Essays
  • Satisfactory Essays

    •Be typed, double-spaced, using Times New Roman font (size 12), with one-inch margins on all sides; Since the only resources you will be using for this assignment are the article and your textbook, you need not include a reference page. Check with your professor for any additional instructions.…

    • 270 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    2. Students can do this assignment individually or in pairs. Both students will receive the same mark, unless…

    • 2708 Words
    • 11 Pages
    Good Essays
  • Good Essays

    b. All work is expected to be professionally presented; all written assignments must be carefully proofread and spell-checked before submitting. All assignments are to be submitted as MS Word documents, Writing in complete sentences. Ensuring that topic sentences are used to organize the document content. Adjusting margins and columns, so the document fits on the page (left to right) when viewed at 100%. Using a black, standard font face and size, either Times New Roman 12pt or Arial 12pt. The word count guideline is usually given as a range of 150 to 300 words.…

    • 437 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    Marketing Principles

    • 5932 Words
    • 24 Pages

    | 1. Course notes 2. Recommended learning textbooksLearning Media (2012) Business Environment, BPP, London 3. The internetTutor2u (nd) Business Studies. Available at http://www.tutor2u.net/blog/index.php/business-studies/ (accessed on 1.3.13)Times 100 Case Studies(1995-2013) The External Environment. Available at http://businesscasestudies.co.uk/business-theory/external-environment.html#axzz2MHgTLH7v (accessed on 1.3.13) http://www.bized.co.uk/learn/business/index.htm (accessBiz/Ed (1996-12012) Business Studies Available at http://www.bized.co.uk/learn/business/index.htm (accessed on1.3.13)…

    • 5932 Words
    • 24 Pages
    Powerful Essays
  • Good Essays

    Marketing Concept

    • 666 Words
    • 3 Pages

    The marketing concept is a managerial philosophy that an organization should try to satisfy customers' needs through a coordinated set of activities that also allows the organization to achieve its goals. The marketing concept strives to satisfy customers by determining what buyers want and then by using that information. Businesses also have to alter, adapt, and develop new products to continue earnings profits. By being customer oriented, objectives of a business, such as, increasing profits, market sharing, sales, or a combination can be achieved. This philosophy is aimed at helping the customers, but if the customers' objections are not met the business may not stay open very long.…

    • 666 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Moral Standing Essay

    • 421 Words
    • 2 Pages

    Your assignment should be double-spaced, and in 12-point font (preferably Times New Roman or Arial). Papers not meeting these requirements will be penalized.…

    • 421 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    the textbook. An “A” paper will use all three. Use size 12 Times New Roman font. The…

    • 1201 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    Fin322

    • 1561 Words
    • 7 Pages

    2). Please ensure that each member in a group makes an equal contribution to the assignment, as far as possible. Free riders should be reported to me and may be penalised.…

    • 1561 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    Case Analysus

    • 688 Words
    • 3 Pages

    Your write-up should be divided into three major parts. Each part should be designated by a Roman numeral and labeled as follows:…

    • 688 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    2. This assignment is to be done on an INDIVIDUAL basis. (They are not GROUP assignments).…

    • 279 Words
    • 2 Pages
    Satisfactory Essays

Related Topics