top-rated free essay

Principal

By nohaikram May 02, 2014 337 Words
Group of: Mervat , Salema, Ola, and Noha
MBA Port Said Group

1- Segmentation:
Geographically: Port Said Governorate
Demographically:

Key early years customers should include:
* parents ( Working parents, high income , well educated , good English background)

* Students (3-5 years old ) , disciplined ,who are in need to: -- - Enhance physical, social, intellectual, language and emotional development. - Have reading, writing and getting them “ready” for school. - Have a comfort and security environment.

2-Needs & Wants:
Marketing research :
Gathering data (secondary & primary) (Internal &External)
Secondary:
- Like the school student's affairs and waiting list data.
- No of applicants each year.
- School secretaries log of parents complaints.
Primary data:
- Surveys.
- Meetings with parents and other stakeholders.

Analysis:
- To get the outcome of the data gathered.
- To update and improve the services regards to the results. - To evaluate the current situation.

Market research that handle the variables:
Economic:
-The results of these studies usually vary as a function of the time of evaluation (short, medium, or long term) and as a function of the developmental domain that is assessed (linguistic, cognitive, academic learning, social-emotional, and motor development) - The benefits and the results from the project.

Social: (Education level, women role, marriage age rate, children’s psychosocial development. Political: (Stability of education system and stability of the country's situations. Technological : (the level of parents of using and utilizing the technology offered by the school in the communication using emails, wikispaces, websites, drop box face book,….)

Competitive analysis: with main competitors
1 very strong 2 strong 3 neutral 4 weak
Factors
Nile Schools
Alfayrouz schools
Lycee
Alresala
English Language level
1
2
4
3
Fluency
1
1
4
3
Schools tuition
1
2
4
3
Working hours
1
2
1
3
Syllabus
1
2
4
3
Activities offered
1
3
4
3
School climate
1
4
4
3

The objectives:
Getting full capacity classes (28 students per class) in the coming academic year. By the end of the academic year, raising the level of English fluency and basic skills to those students during the academic year. By the end of the academic year getting an excellent appraisal out of the parent’s annual survey. Market Mix:

4 ps
7 ps
4 Cs

Cite This Document

Related Documents

  • Fayols Principals

    ...one of the most influential contributors to modern concepts of management. (Wikipedia). Fayol produced 14 principles for organizational plan and efficient administration; he had based these principals on his experience while managing a mining company in hopes to help organizations achieve optimum performance while working towards their goals. ...

    Read More
  • Principal Induction Program

    ...employee needs every resource that is available to them to excel. Designing a program for a newly hired principal would encompass many different avenues. It's been said that an educators learning on the job is a life-long process. This is true for teachers, but even more so for principals with the amount of responsibility placed on them. They wa...

    Read More
  • The Secret of Successful Teacher’s Principal Relationship

    ...The Secret of Successful Teacher’s Principal Relationship By: RODERICK A. MALUBAG Teacher III –San Andres I Elementary School Quezon District In order to create a successful principal and teacher relationship it’s important to begin with the end in mind. The start of a successful principal and teacher relationship begin...

    Read More
  • Ethical Principals Case Study

    ...Running head: ETHICAL PRINCIPALS CASE Ethical Principals Case Study Shawn R. Holy Grand Canyon University HLT 305 May 2, 2010 Ethical Principals Case Study You are presented with a 52-year-old female patient. She is experiencing acute discomfort from gall stone symptoms for the fourth time in 8 years. The condition has responded to n...

    Read More
  • If I Were Principal

    ...If I were the principal of my school If I were the principal of my school I would bring about many changes in the system of running the school. Most the ways, rules and regulations have become outdated and need changes. We have a load of work for the students and hardly have they found time to play. The school starts in the morning with assemb...

    Read More
  • Ideal Principal Project

    ...and an understanding of the change that will need to occur to achieve the desired outcome. All principals want their school to have successful students. Like the fans of teams who second-guess a coaching decision, teachers have wondered about the decisions of some by principals, which leads to resistance. It’s an easy thing to do, to coach fr...

    Read More
  • Principal Agent Problem

    ...Principal Agent Problem Running a business can be a tricky expenditure in today’s society. As we know a business can only be successful economically if they are bringing more money than they are putting out. Owners of businesses realize that positive economic profit is essential to the livelihood of their businesses. As with every business, e...

    Read More
  • Principal agent theory

    ...Separating Theory from Practice By: Coretta Hudson Capella University Principal-agent problem is a particular game-theoretic description of a situation. There is a player called a principal, and one or more other players called agents with utility functions that are in some sense different from the principa...

    Read More

Discover the Best Free Essays on StudyMode

Conquer writer's block once and for all.

High Quality Essays

Our library contains thousands of carefully selected free research papers and essays.

Popular Topics

No matter the topic you're researching, chances are we have it covered.