Primark Essay
http://imhosssain.blogspot.in/2012/08/strategic-marketing-management-primark.html
This competition forces each company to establish a marketing process to enhance their reputation and relationship with their customers. Senior managers conduct strategic marketing management to set cooperate policy and establish long-range goals.
Most businesses use a variety of marketing principles in order to optimize the market performance of existing products and to successfully launch products into a new market.
Read more: http://www.businessdictionary.com/definition/marketing-principles.html#ixzz2Uwgwgdpm
In an organization which is as large and strong as Primark, a competitive devised strategic marketing is highly required.
Without a strategic …show more content…
Tough market
Primark's success is all the more surprising because it comes at a time of retail gloom.
Several long-established names have shut up shop. | A low cost strategy is not a cheap strategy for a company to pursue
Open University Business Briefs: Shedding the frills |
A recent upturn in fortunes for Marks and Spencer follows three years of turmoil, while BHS, Next and Matalan are increasingly finding themselves squeezed by the competition, by the slump in consumer confidence and by falling growth in clothing sales.
Maureen Hinton, senior retail analyst at the research organization Verdict says the economic climate is perfect for Primark.
"Consumers have more of a draw on their wallets because of rising interest rates, rising utility costs and the flattening of the housing market, but we still need to buy clothes and women want their fashion fix, so these no frills retailers are providing that service for them," she says.
"That's why they're drawing in more and more shoppers and why they're growing so fast."
Iconic fashion
But Primark's success is not simply down to supplying a fashion
This competition forces each company to establish a marketing process to enhance their reputation and relationship with their customers. Senior managers conduct strategic marketing management to set cooperate policy and establish long-range goals.
Most businesses use a variety of marketing principles in order to optimize the market performance of existing products and to successfully launch products into a new market.
Read more: http://www.businessdictionary.com/definition/marketing-principles.html#ixzz2Uwgwgdpm
In an organization which is as large and strong as Primark, a competitive devised strategic marketing is highly required.
Without a strategic …show more content…
Tough market
Primark's success is all the more surprising because it comes at a time of retail gloom.
Several long-established names have shut up shop. | A low cost strategy is not a cheap strategy for a company to pursue
Open University Business Briefs: Shedding the frills |
A recent upturn in fortunes for Marks and Spencer follows three years of turmoil, while BHS, Next and Matalan are increasingly finding themselves squeezed by the competition, by the slump in consumer confidence and by falling growth in clothing sales.
Maureen Hinton, senior retail analyst at the research organization Verdict says the economic climate is perfect for Primark.
"Consumers have more of a draw on their wallets because of rising interest rates, rising utility costs and the flattening of the housing market, but we still need to buy clothes and women want their fashion fix, so these no frills retailers are providing that service for them," she says.
"That's why they're drawing in more and more shoppers and why they're growing so fast."
Iconic fashion
But Primark's success is not simply down to supplying a fashion