Topics: Retailing, Fashion, Strategic management Pages: 4 (1394 words) Published: December 29, 2011
General Certificate of Education January 2008 Advanced Level Examination BUSINESS STUDIES Unit 6 Friday 25 January 2008 For this paper you must have: a 12-page answer book. You may use a calculator.


9.00 am to 10.30 am

Time allowed: 1 hour 30 minutes Instructions Use blue or black ink or ball-point pen. Write the information required on the front of your answer book. The Examining Body for this paper is AQA. The Paper Reference is BUS6. Answer all questions. Do all rough work in the answer book. Cross through any work you do not want to be marked. Information The maximum mark for this paper is 84. Four of these marks will be awarded for using good English, organising information clearly and using specialist vocabulary where appropriate. The marks for questions are shown in brackets. This unit assesses your understanding of the relationship between the different aspects of Business Studies.




2 Read the Case Study and answer all the questions that follow.

Primark Primark, the clothing retailer, has recently experienced rapid growth and is in the middle of a major strategic change from ‘pile it high and sell it cheap’ discount retailer to mid-market brand with celebrity status. It has gained market share at the expense of established clothing retailers such as Next and Marks and Spencer (M&S). It has also battled effectively against supermarkets, such as Asda and Tesco, which offer low-cost clothing lines. Primark’s success has been most apparent in the growing UK womenswear sector which, in 2006, had total sales of £18bn. It has set itself the objective of overtaking M&S and becoming the UK market leader in womenswear. Primark’s recent growth has been rapid. In 2006, it increased its number of outlets by 22 %, and its total selling space by 40 %. Originally, Primark tended to locate in cheap, out-of-town sites in areas of low income. These locations kept costs down and meant that the company was close to...
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