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Primark

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Primark
Introduction
Today retail is no more restricted to just selling goods to consumer. It is world 's largest private industry with the sales of $ 6.6 trillion. The modern definition of retailing is "Retailing is the sale of goods and services to the ultimate consumer for personal, family or household use." In UK retail sector is the second largest employer, contributes 23% in GDP and accounts for the 35% of consumer expenditure. The sector seems to be mature in UK. But there are few emerging markets in which retail sector is still in its growth phase. The fashion industry is responsible for designing and manufacturing clothing. Fashion is a term used to describe clothing, footwear or accessories which are currently popular. Primarily the fashion industry is made up of the production of the raw materials, the design of fashion products, manufacturing of goods and then the sale of goods including advertising. Advancements in technology have played a crucial part in the development of the fashion industry. Clothing is now produced in large quantities using specialist machinery.
The fashion industry is becoming increasingly globalized; many large retailers now use suppliers from all over the world. Fashion items are often produced in countries like China and India where materials and labor costs are lower. For example, Primark work with a variety of manufacturers from around the world to provide consumers with what they want. In this report, we are proposing a £1 million investment to expand Primark’s retail operations into the France market. This expansion involves establishing retail store in key location across France, building distribution Centre, introducing online retail platforms.

COMPANY DESCRIPTION
Brief description of the Company PRIMARK is a leading retail and one of the ground- breaking affordable fashionable clothes retail outlet worldwide. Primark Ltd is a subsidiary of Associated British Foods Plc (ABF), and was the company 's best performing

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