Pricing of Red Meat in Rajshahi
Abstract
The purpose of this project is to understand the pricing mechanism of red meat in the perspective of Rajshahi, Bangladesh. There are some factors that influence the meat price. Two parties are directly involved with pricing mechanism of meat in general though some uncontrollable variables intervene. Regarding these factors what the consumers perception is about the pricing of red meat.
Key words: Meat price, factors influence the meat price, uncontrollable variables, consumer perception
Table of contents
Serial|Subject|Page No.|
1. |Introduction|3|
2. |Research objective|3|
3. |Main text|3|
4. |Different types of cost involvement with red meat|4|
5. |Factors that influence price|4|
6. |A hypothetical pricing method of red meat|4-5|
7. |Consumer perception about to price of red meat|5-6|
8. |Conclusion |6-7|
9. |Recommendations|7-8|
Introduction
Pricing is something which sellers charge, buyer is willing to pay and competitors allow charging it. Actually red meat pricing is cost based pricing in our country. The wholesaler/retailer prefers to determine price of red meat on their cost. Because setting prices on the costs for producing, distributing, and selling the product plus a fair rate of return for effort and risk.
Research objective
Our research objective is to understand the price mechanism of red meat and the determining factors which influence red meat price. We also try to find out the real picture of the meat production in Bangladesh.
Main text
Around 3.5 million cattle are slaughtered annually in the country of which 40 percent are imported through cross-border trade. Around 15 million goats are slaughtered annually mostly of local origin. Of the total slaughter of cattle and goats, around 40 percent is performed during Eid-ul-Azha.
Increased demand for quality meat, beef production has become an important income generating activity for small fanners, and
The purpose of this project is to understand the pricing mechanism of red meat in the perspective of Rajshahi, Bangladesh. There are some factors that influence the meat price. Two parties are directly involved with pricing mechanism of meat in general though some uncontrollable variables intervene. Regarding these factors what the consumers perception is about the pricing of red meat.
Key words: Meat price, factors influence the meat price, uncontrollable variables, consumer perception
Table of contents
Serial|Subject|Page No.|
1. |Introduction|3|
2. |Research objective|3|
3. |Main text|3|
4. |Different types of cost involvement with red meat|4|
5. |Factors that influence price|4|
6. |A hypothetical pricing method of red meat|4-5|
7. |Consumer perception about to price of red meat|5-6|
8. |Conclusion |6-7|
9. |Recommendations|7-8|
Introduction
Pricing is something which sellers charge, buyer is willing to pay and competitors allow charging it. Actually red meat pricing is cost based pricing in our country. The wholesaler/retailer prefers to determine price of red meat on their cost. Because setting prices on the costs for producing, distributing, and selling the product plus a fair rate of return for effort and risk.
Research objective
Our research objective is to understand the price mechanism of red meat and the determining factors which influence red meat price. We also try to find out the real picture of the meat production in Bangladesh.
Main text
Around 3.5 million cattle are slaughtered annually in the country of which 40 percent are imported through cross-border trade. Around 15 million goats are slaughtered annually mostly of local origin. Of the total slaughter of cattle and goats, around 40 percent is performed during Eid-ul-Azha.
Increased demand for quality meat, beef production has become an important income generating activity for small fanners, and