priceline case study

Topics: Travel agency, Car rental, Airline ticket Pages: 8 (2120 words) Published: November 8, 2013
Priceline case study

Full Description Incorporated ( is an online travel company, which offers a range of travel services, including hotel rooms, car rentals, airline tickets, vacation packages, cruises and destination services. Internationally, the Company offer customers hotel room reservations in over 90 countries and 32 languages. In the United States, offer the customers the ability to purchase travel services in a price-disclosed manner or the opportunity to use the Name Your Own Price service, which allows the customers to make offers for travel services at discounted prices. The subsidiaries of the Company include LLC and Travelweb LLC. In May 2010, the Company acquired TravelJigsaw LTD. Service Offerings-International

The Company offer retail, price-disclosed hotel service globally, primarily through the and Agoda brands. It works with over 78,000 chain-owned and independently owned hotels in 84 countries offering hotel reservations on various Websites and in 32 languages. Hotels participate in, which operates under an agency model, and Agoda, which operates primarily under a merchant model, by filing rates in the extranet. Service Offerings-United States

Through the Name Your Own Price hotel room reservation service, customers could make reservations at hotel properties in the cities and metropolitan areas in the United States and Europe. Hotels participate by filing private discounted rates with related rules in a global distribution system database. The specific rates generally are not available to the general public or to consolidators and other discount distributors who sell to the public; however, hotel participants may make similar rates available to consolidators or other discount providers under other arrangements. The Company also operate a price-disclosed hotel service in the United States, which enables the customers to select the hotel they want to book and the price of the reservation is disclosed prior to booking. The Name Your Own Price rental car service is available in all the United States airport markets. Consumers can access the Website and select where and when they want to rent a car, what kind of car they want to rent and the price they want to pay per-day, excluding taxes, fees and surcharges. The Company also offer a price-disclosed rental car service on, which enables the customers in the United States to choose between price-disclosed or Name Your Own Price rental cars. Customers can select the exact car they want to book and the price of the reservation is disclosed prior to purchase. As of December 31, 2009, the Company operated a total of 10 domestic airlines and 20 international airlines participating in the Name Your Own Price airline ticket service. The Name Your Own Price airline ticket service operates in a manner similar to the Name Your Own Price hotel room reservation service. The Company also offer the customers in the United States the ability to purchase retail airline tickets at disclosed prices and with disclosed itineraries. The airline sets the retail price paid by the consumer and is the merchant of record for the transaction. These airline tickets do not have the restrictions associated with the Name Your Own Price service. The vacation package service allows consumers in the United States to purchase packages consisting of airfare, hotel and rental car components. Consumers can select the exact hotel or resort that they want to reserve, and then select either a retail airline ticket or an opaque airline ticket for the air component of their package. Vacation packages are sold at disclosed prices, although consumers cannot determine the exact price of the individual components on the Website. The Company offer customers in the United States the opportunity to purchase destination services such as parking, event tickets, ground transfers, tours and other...
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